Amor de Madre Agencia Overview
Amor de Madre Agencia is a cutting-edge advertising agency based in the vibrant city of Madrid, Spain. Founded in 2014, our agency specializes in providing a wide range of services including advertisi... Read More
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3 projects performed by Amor de Madre Agencia
The project Ilustración para PepsiCo is a collaboration between PepsiCo and a team of illustrators to create visually appealing and engaging artwork for various marketing and advertising campaigns.

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Campaña VIASAT is a project aimed at promoting safe driving practices and raising awareness about road safety in local communities. The campaign focuses on educating drivers about the importance of following traffic laws and regulations to prevent accidents and save lives.

Ilustración para PepsiCo
by Amor de Madre Agencia
Description
The project Ilustración para PepsiCo is a collaboration between PepsiCo and a team of illustrators to create visually appealing and engaging artwork for various marketing and advertising campaigns.
The challenge of the project is to capture the essence and brand identity of PepsiCo products through illustrations that resonate with consumers and effectively communicate key messaging.
The solution involves working closely with PepsiCo's marketing team to understand their vision and objectives, and then translating that into creative and impactful illustrations that enhance the overall advertising campaign.
Challenge
One of the challenges of the project is to ensure that the illustrations align with PepsiCo's brand guidelines and values while also standing out and capturing the attention of target audiences.
Another challenge is to create illustrations that are versatile enough to be used across various marketing channels, including digital platforms, print advertisements, and product packaging.
Additionally, the illustrations must be able to convey complex ideas and emotions in a simple and visually appealing way to effectively communicate key messages about PepsiCo products.
Solution
The solution to these challenges involves conducting thorough research on PepsiCo's brand identity, target audience, and marketing goals to inform the creation of the illustrations.
The team of illustrators works collaboratively with PepsiCo's marketing team to brainstorm ideas, develop concepts, and refine the artwork to ensure it meets the high standards set by the company.
By leveraging their creativity, expertise, and understanding of visual communication, the illustrators are able to deliver illustrations that not only meet PepsiCo's objectives but also resonate with consumers and leave a lasting impact.
Impact
The impact of the Ilustración para PepsiCo project is evident in the success of PepsiCo's marketing campaigns that feature the illustrations created by the team of artists.
The visually appealing and engaging artwork has helped PepsiCo attract and retain customers, increase brand recognition, and drive sales of their products across various markets.
Overall, the project has proven to be a valuable asset in PepsiCo's advertising strategy, contributing to the company's continued growth and success in the competitive food and beverage industry.

