ÁREA Overview
ÁREA is a leading advertising and marketing agency based in the vibrant city of Madrid, Spain. Established in 1995, ÁREA has been at the forefront of the industry for over two decades, delivering inno... Read More
$10 – $49 number of employees
$25/hr - $49/hr hourly rate
$5,000 - $9,999 minimal budget
1995 year founded
Services
23 services offered by ÁREA
Advertising
Branding
Design
Rebranding
Community Management
Content Curation
Digital Marketing
Search Engine Marketing
Email Marketing
Event
Influencer Marketing
Marketing
Market Expansion
Media
Digital Advertising
Print
Public Relations (PR)
App Store Optimisation
Social Media
Photography
User Experience (UX/UI)
Data Consulting
EcommerceReviews
9 reviews for ÁREADar a conocer nuestra marca en el mercado mexicano principalmente a través de la relación con influencers adecuadas, eventos/acciones especiales y relación con la prensa. Obviamente con el trabajo bien hecho pero destacaría la buena relación entre ambas partes. Desde un primer momento tuve claro que Área tenía que ser la Agencia que nos acompañara en nuestra nueva etapa en el mercado mexicano y después de casi un año lo reafirmo. Son parte de nuestro equipo y los consideramos parte de nuestra familia Brownie.
AREA are taking care of all our local operative PR and collaborations with influencers Their high level of communications, the feeling of trust and always with a smile on their faces!
AreaCG is absolutely amazing! They truly understand Pomellato’s DNA and core values. Our account representatives are extremely pleasant to work with; they always are proactive, understand our needs, organized and are a great representation of the brand. Their work is always thorough and completed in a timely manner. AreaCG is such a pleasure to work with and we are extremely happy to have them as our agency! undefined
Zegna es cliente de la agencia ÁreaCG desde 2016 en México. Manejamos una comunicación muy fluida y abierta que nos ha permitido llegar a los objetivos que se establecen de manera global y local, integrando juntos la estrategia de Marketing y CRM. undefined
As a local press agency, management of all local press office activities, from media relationships, to press day orgazinazion, from the development of the local editorial plan to the reporting. Thanks to the deep knowledge of the local scenario, Area was responsible of the adaptation and implementation of the global PR strategy in Spain. The agency was also responsible of the activities related to the attendance of the Spain press to the fashion shows and collection presentations. The effectiveness of the strategies suggested and the team's great proactivity.
I’ve had the pleasure of working with Area for more than three years! They are trusted partners and have helped propelled Rails, a US brand, into the Spanish market through innovative communications strategies and a results-driven approach. The Area team is extremely professional and collaborative. They are strategic and creative in their approach to public relations - always coming forward with thoughtful and unique ideas for our brand. They also have strong relationships with key players in the fashion and lifestyle space that yield incredible results.
Nuestro objetivo principal es darnos a conocer y ser referente de calidad Transformarnos dependiendo de las exigencias de cada marca y representarla
aumentar la concienciación con las relaciones con la prensa, la gestión de los VIP y todas las demás actividades de relaciones públicas la disponibilidad del equipo y su proactividad
Corporate visibility in Spain Replay collection sales Area Team is always very proactive in all the activities as press agency
Portfolio
10 projects performed by ÁREA
Tod's · Restauración de la Hipogea del Coliseo is a project focused on the restoration of the underground network of tunnels and rooms beneath the Colosseum in Rome, Italy. These ancient subterranean structures were once used to house gladiators, animals, and machinery for the arena's events.
Rizzoli - Libro 'Naty Abascal, The eternal muse' is a project that showcases the timeless elegance and influence of Naty Abascal, a renowned muse in the fashion industry. The book serves as a visual journey through Abascal's iconic style and impact on the world of fashion and art.
Ham Passion Tour is a project aimed at promoting and celebrating the love for ham through various events and social media campaigns. The tour will showcase different types of hams from around the world and highlight the craftsmanship and passion that goes into making these delicious cured meats.
Hogan · Luxury sneakers is a high-end footwear brand that specializes in luxury sneakers for both men and women. Their designs combine Italian craftsmanship with contemporary style, creating unique and fashionable footwear for the modern consumer.
The Roger Vivier · 1st Anniversary private event is a celebration of the luxury brand's first year of success in the industry. The event will feature exclusive new collections, special guests, and a glamorous atmosphere to honor the brand's achievements.
Ermenegildo Zegna and Maserati have collaborated on a project that aims to showcase the shared values of craftsmanship, innovation, and luxury that both brands are known for. This partnership brings together the worlds of high-end fashion and luxury automotive in a unique and exciting way.
Calvin Klein · #ProudInMyCalvins is a campaign aimed at celebrating individuality and self-expression through the iconic Calvin Klein brand. The project encourages people to embrace their true selves and feel confident in their own skin.
Polo Ralph Lauren · #MeetMeAtPolo is a dynamic project that brings together fashion enthusiasts and influencers to celebrate the iconic brand through events and social media campaigns. Participants are invited to experience the world of Polo Ralph Lauren in a unique and engaging way.
Furla · Dancing in the park is a unique event concept that combines fashion, music, and dance in a beautiful outdoor setting. The event aims to bring together fashion influencers, industry professionals, and the general public for a day of fun and creativity.
&Other Stories · Fiesta de apertura is a project that aims to create a memorable opening event for a new store launch. The goal is to generate buzz and excitement around the brand and attract a diverse audience.
&Other Stories · Fiesta de apertura
by ÁREADescription
&Other Stories · Fiesta de apertura is a project that aims to create a memorable opening event for a new store launch. The goal is to generate buzz and excitement around the brand and attract a diverse audience.
Challenge
The main challenge for this project is to differentiate the brand from competitors and create a unique event experience that will leave a lasting impression on attendees. Additionally, reaching the target audience and ensuring maximum participation poses a challenge.
Solution
To address these challenges, we provided a comprehensive event management service that included strategic influencer marketing, effective public relations efforts, and engaging social media campaigns. By leveraging these services, we were able to create a buzz around the event and drive attendance.
Impact
The result of our efforts was a successful opening event that exceeded expectations in terms of attendance and engagement. The brand received positive media coverage, increased social media following, and a boost in brand awareness. Overall, the project had a significant impact in establishing the brand as a key player in the industry.