BARTENBACH AG Overview
BARTENBACH AG is a leading advertising and marketing agency based in Mainz, Germany. Established in 1997, BARTENBACH AG has built a reputation for delivering innovative and creative solutions for thei... Read More
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10 projects performed by BARTENBACH AG
The Bauhöfer - Markenrelaunch project involves the rebranding and revitalization of a well-known company's image and identity. The goal is to modernize and enhance the brand's presence in the market, while staying true to its core values and heritage.

Stadtwerke Heidelberg - Employer Branding project focuses on enhancing the employer brand of the municipal utility company Stadtwerke Heidelberg. The goal is to attract top talent and improve employee retention through strategic branding and communication efforts.

R+V - Produktlaunch is a project focused on launching a new product for the R+V insurance company. The goal is to effectively introduce the new product to the market and generate excitement among potential customers.

Stadtwerke Heidelberg, a utility company in Germany, embarked on a brand relaunch project to revitalize their image and enhance customer engagement. The project aimed to modernize their brand identity and messaging to better reflect their commitment to sustainability and innovation.

Sysmex Europe - Kampagnen Entwicklung is a project focused on developing creative campaigns for Sysmex, a leading healthcare company in Europe. The goal is to create engaging marketing materials that effectively communicate the benefits of Sysmex's products and services to their target audience.

TADANO FAUN is a project focused on providing innovative solutions in the heavy equipment industry. With a strong emphasis on quality and reliability, TADANO FAUN offers a wide range of products to meet the needs of various industries.

The BASF – Bewegtbild - Content Filmserie project is a series of films created by BASF, a leading chemical company. The films aim to showcase the innovative products, technologies, and solutions that BASF provides to various industries.

Sysmex Europe - Kampagnen Entwicklung is a project focused on the development of marketing campaigns for Sysmex, a global leader in the field of in vitro diagnostics. The goal of the project is to create engaging and impactful campaigns to promote Sysmex's products and services across Europe.

RENOLIT – Markenprozess is a project focused on rebranding and improving the overall brand process of RENOLIT, a leading manufacturer of high-quality plastic films and related products. The goal of the project is to enhance the brand's visibility, consistency, and impact in the market.

Hydroflex - Brand Refresh is a project aimed at revitalizing the brand image of a water sports equipment company. The goal is to modernize the company's visual identity and messaging to better resonate with target customers and differentiate the brand from competitors.

Stadtwerke Heidelberg – Markenrelaunch
by BARTENBACH AG
Description
Stadtwerke Heidelberg, a utility company in Germany, embarked on a brand relaunch project to revitalize their image and enhance customer engagement. The project aimed to modernize their brand identity and messaging to better reflect their commitment to sustainability and innovation.
Challenge
One of the main challenges faced by Stadtwerke Heidelberg was the need to differentiate themselves in a crowded market and establish a stronger connection with customers. They also wanted to appeal to a younger demographic while maintaining their loyal customer base. Additionally, they needed to communicate their sustainability initiatives effectively to build trust and credibility.
Solution
Our team of experienced copywriters worked closely with Stadtwerke Heidelberg to develop a compelling brand story and messaging strategy. We created engaging content that showcased their values, services, and commitment to sustainability. Through a collaborative approach, we crafted a consistent brand voice across all touchpoints to ensure a cohesive and impactful brand relaunch.
Impact
The brand relaunch project successfully repositioned Stadtwerke Heidelberg as a modern, customer-centric, and environmentally conscious utility company. The new brand identity and messaging resonated with customers, resulting in increased brand awareness and positive feedback. The refreshed brand image also helped Stadtwerke Heidelberg attract new customers and strengthen relationships with existing ones.

