brightside Studio GmbH Overview
Brightside Studio GmbH is a cutting-edge digital agency located in the heart of Berlin, Germany. Established in 2021, our team of talented professionals is dedicated to creating exceptional user exper... Read More
Services
11 services offered by brightside Studio GmbHReviews
4 reviews for brightside Studio GmbHbrightside Studio’s work received overwhelmingly positive responses from the end customers. Moreover, the new brand identity matched the client’s vision. The team excelled at project management by being proactive and communicative. They were also dedicated, open-minded, and customer-oriented. undefined
Linn Legros is very well-structured and knowledgeable about the industry. undefined
The well-designed webpage created by Linn Legros exceeded expectations. Their creative expertise complemented their efficient workflow. Customers can expect a collaborative partnership. undefined
Linn Legros’ efforts have been met with positive acclaim. She is proactive, knowledgeable, and unique with her design approach. Customers can expect a hard worker that’s very open-minded to new challenges. undefined
Portfolio
4 projects performed by brightside Studio GmbH
My GUIDE - Webdesign is a project aimed at providing high-quality web design services to individuals and businesses looking to establish a strong online presence.

freiwerk B - Branding & UX/UI Design is a project aimed at creating strong brand identities and seamless user experiences through strategic design solutions. The project focuses on combining creativity and functionality to help businesses establish a unique brand presence and enhance user engagement.

Kulturhaus Insel Berlin is a cultural hub located on an island in the heart of Berlin, Germany. It serves as a space for artists, musicians, and creatives to come together and showcase their work to the community.

Kämpfe Elektronik Rebranding is a project aimed at refreshing and modernizing the brand identity of a well-established electronics company. The goal is to create a new visual identity that better reflects the company's values and target audience, while also staying true to its heritage.

Kämpfe Elektronik Rebranding
by brightside Studio GmbH
Description
Kämpfe Elektronik Rebranding is a project aimed at refreshing and modernizing the brand identity of a well-established electronics company. The goal is to create a new visual identity that better reflects the company's values and target audience, while also staying true to its heritage.
Challenge
One of the main challenges of this project is to update the brand image without losing the recognition and trust that the company has built over the years. It is important to strike a balance between innovation and tradition to appeal to both existing and potential customers.
Additionally, ensuring a smooth transition from the old brand to the new one, without causing confusion or alienating customers, presents a significant challenge that needs to be carefully managed.
Lastly, the rebranding process must be executed efficiently and within budget, while still delivering a high-quality result that meets the company's objectives and aspirations.
Solution
To address these challenges, the project will involve conducting thorough market research and competitor analysis to identify key trends and opportunities for differentiation. The design team will work closely with stakeholders to develop a new brand identity that is both contemporary and cohesive with the company's values.
Clear communication and change management strategies will be implemented to ensure a seamless transition for customers and employees alike. Regular feedback loops and testing will be used to refine the new brand identity and ensure that it resonates with the target audience.
Ultimately, a comprehensive brand guidelines document will be created to ensure consistency across all touchpoints and channels, helping to maintain a strong and cohesive brand presence.
Impact
The successful rebranding of Kämpfe Elektronik is expected to generate renewed interest and excitement around the company, attracting new customers and opportunities for growth. By modernizing the brand identity, the company will be better positioned to compete in the rapidly evolving electronics industry and establish a stronger connection with its target audience.
Furthermore, the rebranding initiative will help to reinforce the company's reputation for innovation and quality, enhancing its overall market positioning and competitive advantage. Overall, the project is poised to have a positive impact on the company's bottom line and long-term success.

