DREHMOMENT Marketing Overview
DREHMOMENT is a leading marketing company based in the vibrant city of Hamburg, Germany. Established in 2010, our team of innovative and creative professionals is dedicated to providing top-notch adve... Read More
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10 projects performed by DREHMOMENT Marketing
The Mercedes-Benz Saleskampagne project is an advertising campaign aimed at boosting sales for the luxury car brand. The campaign focuses on highlighting the key features and benefits of owning a Mercedes-Benz vehicle, as well as creating a sense of exclusivity and prestige associated with the brand.

ECOVER – Brand-und Produktlaunch is a project focused on launching a new brand and product into the market. The goal is to create a successful advertising campaign that will attract the target audience and generate interest in the new brand and product.

car2go – Launchkampagne is a project focused on promoting the launch of the car-sharing service car2go through a targeted marketing campaign. The goal is to raise awareness of the service and attract new users.

The Carlsberg - Markenkampagne project is a marketing campaign aimed at promoting the Carlsberg brand and increasing its visibility in the market. The campaign focuses on highlighting the unique qualities of Carlsberg beer and engaging with consumers through various advertising channels and events.

The Somersby – Marken- und Produktkampagne project is a marketing and product campaign aimed at promoting the Somersby brand and its products to a wider audience. The campaign will focus on highlighting the unique qualities of Somersby's cider offerings and creating engaging content to attract new customers.

The GEWOBA – Imagekampagne project is aimed at enhancing the public perception and awareness of GEWOBA, a housing company. Through this campaign, the company seeks to showcase its commitment to providing quality and affordable housing solutions to the community.

The Kreisparkasse Imagekampagne project focuses on developing a comprehensive advertising and online campaign to enhance the image and visibility of Kreisparkasse bank.

smart – for more urban joy is a project aimed at enhancing urban living experiences by implementing innovative solutions and creating enjoyable environments in city spaces.

"EINFACH" - mit emmy is a project aimed at simplifying the advertising process for businesses through online platforms. It provides a user-friendly interface for businesses to create and manage their advertising campaigns efficiently and effectively. With a focus on ease of use and accessibility, "EINFACH" - mit emmy is revolutionizing the way businesses approach online advertising.

Mercedes-Benz Me is a project aimed at launching a new campaign and store concept for the luxury car brand. The goal is to create a unique and personalized experience for customers, both online and in-store.

GEWOBA – Imagekampagne
by DREHMOMENT Marketing
Description
The GEWOBA – Imagekampagne project is aimed at enhancing the public perception and awareness of GEWOBA, a housing company. Through this campaign, the company seeks to showcase its commitment to providing quality and affordable housing solutions to the community.
Challenge
One of the main challenges facing GEWOBA is the lack of recognition and understanding of its mission and values among the public. This has hindered its growth and ability to attract potential customers and partners.
In addition, there is a misconception about the quality of housing provided by GEWOBA, which has led to a negative perception of the company in the market.
Furthermore, the competition in the housing industry is fierce, making it difficult for GEWOBA to stand out and differentiate itself from other players in the market.
Solution
To address these challenges, GEWOBA has launched an image campaign that focuses on highlighting its core values, quality housing solutions, and community impact. The campaign includes various marketing strategies such as advertising, social media promotion, and community engagement events.
By implementing a comprehensive communication strategy, GEWOBA aims to improve brand awareness, build trust among its target audience, and ultimately drive more interest in its housing offerings.
The campaign also includes a rebranding effort to modernize the company's image and align it with the changing needs and preferences of customers in the housing market.
Impact
Through the GEWOBA – Imagekampagne project, the company expects to see a positive impact on its reputation and market positioning. Increased brand awareness and community engagement are likely to result in higher customer trust and loyalty.
The campaign also aims to attract new customers and partners to GEWOBA, leading to a growth in sales and market share. Ultimately, the company hopes to solidify its position as a leading provider of quality housing solutions in the region.
By successfully executing this image campaign, GEWOBA anticipates a long-term positive impact on its business performance and overall success in the housing industry.

