FAIRRANK GmbH Overview
FAIRRANK GmbH is a full-service digital marketing agency based in Cologne, Germany, specializing in Copywriting, Social Media, Ecommerce, and Web Design services. With over 17 years of experience in t... Read More
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8 projects performed by FAIRRANK GmbH
The project "Absprungrate von 40 % auf 20 % gesenkt" focuses on reducing the bounce rate of a website from 40% to 20%. The goal is to increase user engagement and retention on the site.

The project CR auf 2,35% & Verkaufswert um 14,5% erhöht focused on increasing the conversion rate by 2.35% and the sales value by 14.5%. The goal was to improve the overall performance of the business and drive more revenue.

The project Leadkosten um 57,5 % gesenkt, CTR um 5,05 % erhöht aimed to reduce lead costs by 57.5% and increase click-through rate (CTR) by 5.05%. This project utilized various digital marketing strategies to achieve these goals.

Non-brand-Traffic is a project aimed at increasing website traffic through non-branded search terms, thereby expanding the reach of the business to a wider audience.

The project "Abverkäufe um 239% und ROAS auf 15 erhöht" focuses on increasing sales by 239% and improving Return on Advertising Spend (ROAS) to 15. The project involves implementing strategies to drive more traffic and conversions for a specific product or service.

Via Social Media Interaktion, Follower & Aufträge is a project aimed at helping businesses increase their social media presence, engagement, and ultimately, sales through strategic online marketing efforts.

Anfragen um 118 % und Top 10-Rankings gesteigert is a project focused on increasing inquiries by 118% and achieving top 10 rankings in search engines.

The Leads um 1100 % und Umsatz um 4 % gesteigert project focuses on increasing leads by 1100% and revenue by 4%. The project aims to improve the overall performance and efficiency of lead generation and sales processes.

Absprungrate von 40 % auf 20 % gesenkt
by FAIRRANK GmbH
Description
The project "Absprungrate von 40 % auf 20 % gesenkt" focuses on reducing the bounce rate of a website from 40% to 20%. The goal is to increase user engagement and retention on the site.
Challenge
One of the main challenges faced in this project was identifying the reasons for the high bounce rate and finding effective solutions to address them. Understanding user behavior and preferences was crucial in developing a strategy to decrease the bounce rate.
Another challenge was implementing changes that would not only reduce the bounce rate but also improve overall user experience on the website.
Additionally, the project required a multi-faceted approach that involved various digital marketing techniques to achieve the desired results.
Solution
Our team provided services such as copywriting, online advertising, SEO, and social media marketing to address the high bounce rate issue. By optimizing the website content, improving its visibility through online advertising and SEO, and engaging users through social media, we were able to decrease the bounce rate successfully.
We also conducted A/B testing, analyzed user data, and made strategic changes to the website design and functionality to enhance user engagement and decrease bounce rate.
Through a combination of analytical insights and creative strategies, we were able to implement a comprehensive solution that effectively lowered the bounce rate from 40% to 20%.
Impact
As a result of our efforts, the website saw a significant improvement in user engagement and retention. The lower bounce rate indicates that more users are staying on the site, exploring its content, and interacting with its features.
Improved user engagement can lead to increased conversions, higher customer satisfaction, and better overall performance metrics for the website. The successful reduction of the bounce rate from 40% to 20% demonstrates the effectiveness of our digital marketing strategies and the positive impact they can have on a website's performance.

