Found Overview
Found is a leading creative agency based in the bustling city of Amsterdam, Netherlands. Since our founding in 2006, we have been providing a wide range of services including advertising, print, 3D de... Read More
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5 projects performed by Found
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Levi’s x Google Jacquard
by Found
Description
Levi’s x Google Jacquard is a collaboration between Levi’s, a renowned denim brand, and Google, a tech giant, to create a smart denim jacket. The jacket features Jacquard technology which allows users to control their devices with gestures on the sleeve.
Challenge
The challenge for this project was to seamlessly integrate technology into a fashion item without compromising style or comfort. Balancing the functionality of the technology with the aesthetics of a classic Levi’s denim jacket was a major challenge.
Solution
To overcome the challenge, Levi’s and Google worked closely together to design a jacket that not only looked stylish but also offered advanced technology features. The result was a smart denim jacket that seamlessly blended fashion and technology.
Impact
The Levi’s x Google Jacquard project has had a significant impact on the fashion tech industry, showcasing the potential of integrating smart technology into everyday clothing. The collaboration has opened up new possibilities for wearable technology and has set a new standard for smart fashion.