Morozzi Creative Lab Overview
Morozzi Creative Lab is a cutting-edge advertising and marketing agency based in the bustling city of Phnom Penh, Cambodia. Founded in 2017, our team of talented professionals is dedicated to bringing... Read More
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10 projects performed by Morozzi Creative Lab
The Neak Beer Launch TVC ★ Commercial project involved creating a promotional television commercial for the launch of a new beer brand. The goal was to generate excitement and interest in the product among the target audience.

The AR Gaming Platform ★ Messenger Chatbot is a revolutionary project that combines augmented reality technology with the convenience of a messaging platform. Users can engage in interactive AR games directly within the Messenger app, making gaming more accessible and engaging than ever before.

The 3D Hologram Display at Wing Bank Branch is a cutting-edge technology that utilizes Hypervsn to create stunning 3D holographic displays for customers. These holograms provide an immersive and interactive experience, enhancing customer engagement and brand recognition.

The Voice Recognition Booth Activation Campaign is a marketing initiative that leverages artificial intelligence technology to create a unique and engaging event experience. Attendees are invited to interact with the booth using their voice, allowing them to unlock special offers and prizes.

The Naked Eye 3D Illusion Billboard ★ DOOH project is a cutting-edge outdoor advertising campaign that utilizes innovative 3D technology to create captivating visuals that appear three-dimensional to the naked eye. This unique approach to advertising combines traditional billboard advertising with modern digital out-of-home (DOOH) technology to create an unforgettable viewing experience for passersby.

Our project, 3D Animation for the App Launch ★ Commercial, aims to create a visually appealing and engaging promotional video for the launch of a new mobile application. The animation will showcase the key features and functionality of the app in a dynamic and captivating way.

The 3D Hologram Installation at a Concert ★ Hypervsn project is a cutting-edge visual technology that creates stunning holographic displays to enhance the audience experience at concerts and events.

Safe Driving Campaign ★ Messenger Chatbot is a project aimed at promoting safe driving practices among motorists. Through the use of a chatbot on the Messenger platform, users can access information, tips, and resources to help them become better and more responsible drivers.

The Mitsubishi Xpander Cross ★ Virtual Launch project is a unique virtual event that showcases the new Xpander Cross model from Mitsubishi. The event is designed to introduce the features and benefits of the new crossover SUV to a wide audience in an engaging and interactive way.

The 3D Hologram Booth Installation ★ Hypervsn project is a cutting-edge technology installation that brings holographic images to life in a three-dimensional space. This innovative display creates a mesmerizing experience for viewers, making it a perfect addition to events and outdoor advertising campaigns.

Naked Eye 3D Illusion Billboard ★ DOOH
by Morozzi Creative Lab
Description
The Naked Eye 3D Illusion Billboard ★ DOOH project is a cutting-edge outdoor advertising campaign that utilizes innovative 3D technology to create captivating visuals that appear three-dimensional to the naked eye. This unique approach to advertising combines traditional billboard advertising with modern digital out-of-home (DOOH) technology to create an unforgettable viewing experience for passersby.
Challenge
One of the main challenges of this project was to develop a system that could create realistic 3D illusions without the need for special glasses or equipment. Additionally, the team had to find a way to ensure that the illusions would be visible to viewers from various angles and distances, even in changing lighting conditions and weather.
Solution
To address these challenges, the team behind the Naked Eye 3D Illusion Billboard ★ DOOH project developed a custom software solution that generates 3D visuals specifically designed for outdoor advertising displays. By utilizing advanced algorithms and image processing techniques, they were able to create stunning 3D illusions that appear lifelike and engage viewers in a new and exciting way.
Impact
The impact of this project has been significant, with the Naked Eye 3D Illusion Billboard ★ DOOH attracting attention from both consumers and industry professionals. By pushing the boundaries of traditional advertising and embracing technology, this project has set a new standard for outdoor advertising campaigns and demonstrated the power of 3D imagery in capturing the imagination of audiences.

