ALANA Overview
ALANA is a leading advertising and marketing agency located in the vibrant city of Madrid, Spain. With over 30 years of experience, our team of talented professionals specializes in providing a wide r... Read More
Services
72 services offered by ALANAReviews
6 reviews for ALANAThe agency designs and implements a communication plan based on our briefing Great knowledge of the sector, anticipation and total flexibility
Volver a contactar con los medios, dando a conocer y amplificando una acción solidaria de la empresa. La profesionalidad de sus integrantes y el trato directo y cordial, a la vez que muy respetuoso con el ADN de nuestra compañía.
Elaboración e implementación de una estrategia y plan de comunicación para abordar los desafíos que supone explicar a la opinión pública tanto el valor del coaching profesional de calidad como la importancia de las certificaciones profesionales de la International Coaching Federation. Excelencia, profesionalidad, trato cercano, compromiso, orientación a resultados.
Gestión y elaboración de contenidos para redes sociales. Generación de notas prensa y su gestión con los medios, entre otras Profundo conocimiento de nuestras necesidades, cercanía. rapidez e implicación con los objetivos de la compañía.
Conseguir notoriedad y reputacion nacional de uno de nuestros clientes. Trabajar con Alana es dinámico a la vez q tranquilo. Es un buen ritmo en un sector tan frenético.
De una agencia de comunicación busco compromiso y buen hacer y ALANA, desde el inicio de nuestra colaboración en 2014 cuando era CQL&P y ahora como ALANA, lo imprime en sus acciones: cercanía, empatía, confianza, colaborativismo, agilidad, disponibilidad.... Un partner recomendable undefined
Portfolio
9 projects performed by ALANA
The Campaña de relaciones públicas - cliente esports project is a public relations campaign aimed at promoting a client in the esports industry.

The project Campaña en medios ganados y propios focuses on leveraging earned and owned media to create a comprehensive communication strategy for clients. It involves utilizing various PR tactics to increase brand visibility and engagement.

Autogas - Digital Strategy is a cutting-edge project focused on revolutionizing the advertising industry. By utilizing innovative digital strategies, Autogas aims to provide clients with a competitive advantage in the market.

The project Christmas and Pandemic focuses on how to celebrate the holiday season while navigating the challenges presented by the ongoing pandemic. It provides resources and tips on how to stay safe while still enjoying the festive spirit.

Media relation and social networks project focuses on managing and enhancing the online presence and reputation of businesses through effective public relations strategies.

The project Visibility and Trust - Media Relation is aimed at improving the reputation and credibility of a company through effective media relations strategies.

Our project, Sustainable Mobility - Omnichannel Communications, aims to promote and support sustainable transportation options through various marketing and communication channels. We focus on raising awareness about eco-friendly modes of transportation and encouraging individuals and communities to adopt them.

The Media Relation & External Affairs project focuses on managing and enhancing the organization's relationships with the media and other external stakeholders. It involves creating strategies to effectively communicate with the public, promoting the organization's image, and handling any media-related issues that may arise.

Events is a project designed to streamline the process of organizing and managing events of all types and sizes. From corporate conferences to social gatherings, Events provides a comprehensive platform that covers all aspects of event planning and execution.

Campaña de relaciones públicas - cliente esports
by ALANA
Description
The Campaña de relaciones públicas - cliente esports project is a public relations campaign aimed at promoting a client in the esports industry.
The campaign will focus on enhancing the client's brand image, increasing their visibility within the esports community, and driving engagement with their target audience.
Through strategic PR tactics and media relations efforts, the goal is to position the client as a thought leader and industry expert in the esports space.
Challenge
One of the main challenges of this project is breaking through the noise in the crowded esports industry and standing out among competitors.
Another challenge is building credibility and trust with the esports community and gaining recognition as a reputable player in the industry.
Additionally, reaching and engaging with the client's target audience, which consists of esports enthusiasts and gamers, presents a unique challenge due to the diverse and constantly evolving nature of the community.
Solution
To address these challenges, the campaign will leverage a mix of traditional and digital PR tactics to amplify the client's messaging and reach their target audience effectively.
By developing compelling storytelling angles, securing media coverage in relevant esports publications, and engaging with influencers and key industry players, the campaign will help the client establish a strong presence in the esports community.
Through strategic partnerships, events, and activations, the campaign will also create opportunities for the client to connect with their audience on a deeper level and build lasting relationships.
Impact
The Campaña de relaciones públicas - cliente esports project aims to generate widespread awareness and visibility for the client in the esports industry.
By successfully positioning the client as a trusted and respected brand within the community, the campaign will help drive brand loyalty, increase engagement, and ultimately drive business growth for the client.
The impact of the campaign will be measured through key performance indicators such as media impressions, social media engagement, website traffic, and overall brand sentiment within the esports community.