ALANA Overview
ALANA is a leading advertising and marketing agency located in the vibrant city of Madrid, Spain. With over 30 years of experience, our team of talented professionals specializes in providing a wide r... Read More
Services
72 services offered by ALANAReviews
6 reviews for ALANAThe agency designs and implements a communication plan based on our briefing Great knowledge of the sector, anticipation and total flexibility
Volver a contactar con los medios, dando a conocer y amplificando una acción solidaria de la empresa. La profesionalidad de sus integrantes y el trato directo y cordial, a la vez que muy respetuoso con el ADN de nuestra compañía.
Elaboración e implementación de una estrategia y plan de comunicación para abordar los desafíos que supone explicar a la opinión pública tanto el valor del coaching profesional de calidad como la importancia de las certificaciones profesionales de la International Coaching Federation. Excelencia, profesionalidad, trato cercano, compromiso, orientación a resultados.
Gestión y elaboración de contenidos para redes sociales. Generación de notas prensa y su gestión con los medios, entre otras Profundo conocimiento de nuestras necesidades, cercanía. rapidez e implicación con los objetivos de la compañía.
Conseguir notoriedad y reputacion nacional de uno de nuestros clientes. Trabajar con Alana es dinámico a la vez q tranquilo. Es un buen ritmo en un sector tan frenético.
De una agencia de comunicación busco compromiso y buen hacer y ALANA, desde el inicio de nuestra colaboración en 2014 cuando era CQL&P y ahora como ALANA, lo imprime en sus acciones: cercanía, empatía, confianza, colaborativismo, agilidad, disponibilidad.... Un partner recomendable undefined
Portfolio
9 projects performed by ALANA
The Campaña de relaciones públicas - cliente esports project is a public relations campaign aimed at promoting a client in the esports industry.

The project Campaña en medios ganados y propios focuses on leveraging earned and owned media to create a comprehensive communication strategy for clients. It involves utilizing various PR tactics to increase brand visibility and engagement.

Autogas - Digital Strategy is a cutting-edge project focused on revolutionizing the advertising industry. By utilizing innovative digital strategies, Autogas aims to provide clients with a competitive advantage in the market.

The project Christmas and Pandemic focuses on how to celebrate the holiday season while navigating the challenges presented by the ongoing pandemic. It provides resources and tips on how to stay safe while still enjoying the festive spirit.

Media relation and social networks project focuses on managing and enhancing the online presence and reputation of businesses through effective public relations strategies.

The project Visibility and Trust - Media Relation is aimed at improving the reputation and credibility of a company through effective media relations strategies.

Our project, Sustainable Mobility - Omnichannel Communications, aims to promote and support sustainable transportation options through various marketing and communication channels. We focus on raising awareness about eco-friendly modes of transportation and encouraging individuals and communities to adopt them.

The Media Relation & External Affairs project focuses on managing and enhancing the organization's relationships with the media and other external stakeholders. It involves creating strategies to effectively communicate with the public, promoting the organization's image, and handling any media-related issues that may arise.

Events is a project designed to streamline the process of organizing and managing events of all types and sizes. From corporate conferences to social gatherings, Events provides a comprehensive platform that covers all aspects of event planning and execution.

Campaña en medios ganados y propios
by ALANA
Description
The project Campaña en medios ganados y propios focuses on leveraging earned and owned media to create a comprehensive communication strategy for clients. It involves utilizing various PR tactics to increase brand visibility and engagement.
Challenge
One of the main challenges faced in this project is creating compelling content that resonates with the target audience and secures media coverage. Another challenge is managing media relationships and securing placements in relevant outlets.
Solution
Our solution involves crafting tailored messaging and story angles that align with the client's goals and resonate with the audience. We also engage with media outlets and influencers to secure coverage and build relationships for future opportunities.
Impact
By implementing our PR strategies, we have successfully increased brand visibility and awareness for our clients. We have secured placements in key media outlets, resulting in increased website traffic, leads, and overall brand credibility.