OVERMEDIA GmbH Overview
OVERMEDIA GmbH is a leading digital media agency based in Germany, specifically in the vibrant city of Cologne. Established in 2009, we have grown to become a powerhouse in the advertising, social med... Read More
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4 projects performed by OVERMEDIA GmbH
SonyPlaystation - Uncharted4 Game-Release is a project focused on the release of the highly anticipated game Uncharted 4 on the Sony Playstation platform. It aims to generate excitement and buzz around the game and drive sales for the game and Playstation console.

The Kaufland Filialeröffnung in Roth project is focused on the grand opening of a new Kaufland store in Roth. The event aims to attract new customers and create buzz around the new location.

Filmstart - Känguru Chroniken - X-Verleih AG is a project focused on promoting the release of the movie "Känguru Chroniken" by X-Verleih AG through advertising, online advertising, and social media platforms.

FitX - FIBO Fitness Messepaket is a comprehensive project aimed at promoting fitness and wellness by providing advertising and event services at the FIBO Fitness Expo. FIBO is the world's largest trade show for fitness, wellness, and health, making it the perfect platform to reach a large audience of fitness enthusiasts.

Filmstart - Känguru Chroniken - X-Verleih AG
by OVERMEDIA GmbH
Description
Filmstart - Känguru Chroniken - X-Verleih AG is a project focused on promoting the release of the movie "Känguru Chroniken" by X-Verleih AG through advertising, online advertising, and social media platforms.
Challenge
The challenge for this project was to create buzz and generate interest in the movie within the target audience amidst a competitive market with various entertainment options vying for attention.
Additionally, the challenge involved effectively reaching and engaging with the audience through different advertising channels to maximize the impact of the campaign.
It was also important to ensure that the messaging resonated with the audience and enticed them to watch the movie.
Solution
To address these challenges, the project utilized a combination of advertising strategies, online advertising campaigns, and social media promotions to create a comprehensive marketing approach.
The project team focused on creating engaging content, targeting specific demographics, and leveraging the reach of social media platforms to generate excitement and drive ticket sales for the movie.
By implementing a multi-faceted marketing strategy, the project was able to effectively promote the movie and reach a wide audience.
Impact
As a result of the project's efforts, there was a noticeable increase in awareness and interest in the movie "Känguru Chroniken" among the target audience.
The strategic use of advertising, online advertising, and social media helped to drive ticket sales and contribute to the success of the movie's release.
The project's impact was evident in the positive reception and engagement from the audience, leading to a successful promotion campaign for the movie.

