port-neo Group GmbH Overview
Port-neo Group GmbH is a leading Advertising and Marketing agency based in Stuttgart, Germany. Established in 2000, our team of experienced professionals is dedicated to providing innovative solutions... Read More
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10 projects performed by port-neo Group GmbH
Mit der Allianz auf ins Beratungsgespräch 2.0 is a project focused on revolutionizing the traditional consulting process by incorporating modern technology and innovative strategies.

Sunrise klärt auf – die Schweiz wacht auf! is a project aimed at raising awareness and educating the Swiss population on important social and environmental issues. Through various advertising channels, including online advertising, public relations, social media, and a mobile app, the project seeks to inform and engage the public in meaningful conversations.

The project "Wie aus Festool-Kunden Festool-Fans werden" focuses on converting Festool customers into loyal fans of the brand. It aims to create a strong emotional connection between the customers and the brand, leading to increased brand loyalty and advocacy.

Corporate Design, das Mensch und Markt bewegt is a project focused on creating effective branding strategies that resonate with both consumers and the market. Through innovative design and targeted messaging, we help businesses stand out in a competitive landscape.

Die Toolbox für optimalen Sell-In is a project designed to help businesses improve their sell-in strategies through advertising, online advertising, and mobile app services. This comprehensive toolbox provides the necessary tools and resources for companies to enhance their sales performance and increase their market reach.

Die ganze Welt von Autodesk is a project aimed at showcasing the various software solutions offered by Autodesk. From architecture and engineering to entertainment and manufacturing, Autodesk provides cutting-edge tools for professionals in a variety of industries.

The Website Relaunch Duravit project is a comprehensive initiative aimed at revitalizing and enhancing the online presence of the Duravit brand. The project involves redesigning and updating the company's website to provide a more user-friendly and engaging experience for visitors.

The project "Automatisiertes Messe-Lead Management für Schne..." is designed to streamline the lead generation process for trade shows and events in the snow industry. By implementing automated processes and cutting-edge technology, the project aims to increase efficiency and effectiveness in capturing and managing leads.

The Marketing Automation project at Schweizerischen Post aims to streamline and optimize the marketing processes through automation tools and technologies. By utilizing advanced marketing automation software, the project aims to improve efficiency, enhance customer engagement, and drive better results for the organization.

The Customer Journey-Redesign project for car2go aims to improve the overall user experience for customers interacting with the car-sharing service. The goal is to streamline the process from sign-up to booking a vehicle to enhance customer satisfaction and retention.

Customer Journey-Redesign für car2go
by port-neo Group GmbH
Description
The Customer Journey-Redesign project for car2go aims to improve the overall user experience for customers interacting with the car-sharing service. The goal is to streamline the process from sign-up to booking a vehicle to enhance customer satisfaction and retention.
Challenge
car2go faced challenges with customer retention and engagement due to a cumbersome user interface and lack of consistency across different platforms. The company also needed to improve brand awareness and increase user adoption of their mobile app.
Solution
Our team implemented a comprehensive redesign of the customer journey, focusing on simplifying the sign-up process, optimizing the booking flow, and enhancing the overall user interface of the car2go platform. We also integrated targeted advertising and online advertising campaigns to promote the mobile app and increase user engagement.
Impact
Following the redesign and implementation of targeted advertising, car2go saw a significant increase in user retention and engagement. The streamlined customer journey resulted in higher satisfaction rates and increased usage of the mobile app. Overall, the project had a positive impact on customer experience and brand loyalty for car2go.

