Salzkommunikation Berlin GmbH Overview
Salzkommunikation Berlin GmbH is a leading advertising and digital marketing agency based in the vibrant city of Berlin, Germany. With a strong focus on creativity and innovation, the team at Salzkomm... Read More
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6 projects performed by Salzkommunikation Berlin GmbH
Bevor alles Game Over ist >> Recruitingkampagne is a project focused on recruiting for a specific campaign. The goal is to attract qualified candidates through targeted advertising and online marketing strategies.

The Sparkasse >> Kampagne fürs Online-Banking project is focused on promoting and increasing the usage of online banking services offered by Sparkasse, a leading financial institution.

Wannseeschulen is undergoing a new brand identity with a project titled 'Neuer Markenauftritt'. This project aims to refresh the school's image and attract new students and parents.

The Deutsches Rotes Kreuz >> Interaktive Kampagne is a project that aims to raise awareness and promote engagement with the German Red Cross through an interactive campaign. The campaign utilizes advertising and social media to reach a wide audience and educate them about the important work of the organization.

Paul Gerhardt Diakonie >> Krankenhauskommunikation project focuses on improving communication within the hospital setting. It aims to streamline information dissemination and enhance patient engagement.

The project Cronon >> Neuer Markenauftritt focuses on rebranding and refreshing the image of a company. The goal is to create a new and improved brand identity that resonates with their target audience and showcases their values and offerings.

Sparkasse >> Kampagne fürs Online-Banking
by Salzkommunikation Berlin GmbH
Description
The Sparkasse >> Kampagne fürs Online-Banking project is focused on promoting and increasing the usage of online banking services offered by Sparkasse, a leading financial institution.
Challenge
The challenge was to encourage traditional banking customers to transition to online banking, while also attracting new customers to utilize the convenient and secure online platform.
Additionally, the project aimed to increase awareness about the benefits of online banking and dispel any concerns or misconceptions about the safety and reliability of the service.
The goal was to create a comprehensive advertising campaign that effectively reached and engaged the target audience.
Solution
Through targeted advertising strategies, online advertising campaigns, and social media promotions, Sparkasse successfully highlighted the advantages of online banking, such as 24/7 access, ease of use, and enhanced security features.
The campaign also included educational content to inform customers about the different online banking services available and how to make the most of them.
By leveraging various digital marketing channels, Sparkasse effectively communicated the benefits of online banking and encouraged customers to make the switch.
Impact
As a result of the Sparkasse >> Kampagne fürs Online-Banking project, there was a significant increase in the number of customers using online banking services, leading to greater efficiency and convenience for both the bank and its customers.
The targeted advertising and social media efforts successfully raised awareness and improved the perception of online banking among the target audience, resulting in a higher adoption rate.
The campaign's success demonstrated the effectiveness of digital marketing strategies in promoting financial services and driving customer engagement.

