SQUAD Overview
SQUAD is a full-service creative agency based in the picturesque town of Zwevegem, Belgium. Established in 1984, our team of innovative and experienced professionals specializes in providing top-notch... Read More
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2 projects performed by SQUAD
QUBE is a social media project aimed at connecting individuals with similar interests in a unique and engaging way. Users can create profiles, join groups, and participate in various discussions and activities within the platform.

The project "Lancering nieuw maïs-tapijt voor Balta" involves the introduction of a new corn carpet by Balta. This innovative product will offer customers a sustainable and eco-friendly flooring option for their homes or businesses.

Lancering nieuw maïs-tapijt voor Balta.
by SQUAD
Description
The project "Lancering nieuw maïs-tapijt voor Balta" involves the introduction of a new corn carpet by Balta. This innovative product will offer customers a sustainable and eco-friendly flooring option for their homes or businesses.
Challenge
One of the main challenges faced during this project was creating awareness about the benefits of using corn-based carpets over traditional synthetic options. Additionally, convincing customers to make the switch to a newer and less familiar product presented its own set of challenges.
Solution
To address these challenges, we developed a comprehensive advertising campaign that highlighted the environmental advantages and durability of the corn carpet. Our copywriting team crafted persuasive messaging to educate consumers about the benefits of choosing this sustainable flooring option. Additionally, we utilized photography to visually showcase the beauty and quality of the new product.
Impact
Thanks to our advertising efforts, the launch of the new corn carpet was a success, with increased awareness and interest from consumers. The innovative solution offered by Balta has had a positive impact on the environment by promoting the use of renewable materials in home decor. Overall, the project has contributed to changing consumer perceptions and behaviors towards sustainable flooring options.

