The Backbone Overview
The Backbone company is a top-tier advertising and marketing agency based in the vibrant city of Cebu, Philippines. Established in 2017, our team of creative experts is dedicated to providing innovati... Read More
$2 – $9 number of employees
$0/hr - $24/hr hourly rate
$30,000 - $39,999 minimal budget
2017 year founded
Services
14 services offered by The Backbone
Advertising
Branding
Product Branding
Design
Video Production
Brand Naming
Digital Branding
Brand Strategy
Digital Marketing
Marketing
Animation
Illustration
Web Design
Landing Page DesignReviews
1 reviews for The BackboneThey were prompt, and I'm really impressed with the assets undefined
Portfolio
2 projects performed by The Backbone
ZARK | Branding & Positioning is a project aimed at helping businesses establish a strong brand identity and strategic positioning in the market. With a focus on creating unique and memorable brand experiences, ZARK helps companies differentiate themselves from competitors and connect with their target audience.
The Covid-19 Information Campaign | Animation project aims to educate the public about the importance of following guidelines to prevent the spread of the virus.
Covid-19 Information Campaign | Animation
by The BackboneDescription
The Covid-19 Information Campaign | Animation project aims to educate the public about the importance of following guidelines to prevent the spread of the virus.
Through engaging animations, the campaign seeks to raise awareness about the symptoms of Covid-19 and the necessary precautions to take to protect oneself and others.
This initiative is crucial in ensuring that accurate information is disseminated to the community in a visually appealing and easily understandable format.
Challenge
One of the main challenges faced by the project is the dissemination of accurate information amidst the spread of misinformation about Covid-19.
Another challenge is reaching a wide audience and ensuring that the information is accessible to individuals of all ages and backgrounds.
Additionally, overcoming language barriers and cultural differences presents a hurdle in effectively communicating the message to diverse communities.
Solution
By utilizing animation as a tool for communication, the project addresses the challenge of conveying complex information in a simple and engaging manner.
The use of marketing strategies helps in promoting the campaign and reaching a larger audience through various channels such as social media and online platforms.
Collaborating with experts in the field of public health ensures that the information presented is reliable and up-to-date, increasing the credibility of the campaign.
Impact
The Covid-19 Information Campaign | Animation project has the potential to significantly impact behavior change among individuals by promoting preventive measures and increasing awareness about the virus.
By empowering communities with accurate information, the campaign can contribute to reducing the spread of Covid-19 and ultimately saving lives.
Through effective marketing strategies, the project can reach a global audience and make a positive impact on public health outcomes during the pandemic.