The Wilful Group Overview
The Wilful Group is a dynamic and innovative company based in Greater London, dedicated to providing top-notch branding, public relations (PR), design, product management, and web design services. Wit... Read More
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10 projects performed by The Wilful Group
This project involved creating an award-winning PR campaign for the British Council, a prestigious organization promoting international cultural relations. The aim was to increase brand awareness and engagement with target audiences through strategic communication efforts.

The FMCG project aims to achieve a 25% increase in sales through a strategic PR campaign. The project involves promoting the brand and product through various media channels to reach a wider audience and drive sales growth.

The Awareness campaign for the FMCG company aims to increase visibility and recognition of the brand among consumers in the market. Through strategic communication and engagement tactics, the campaign will focus on highlighting key products and services offered by the company.

This project involves designing and building a website for a conservation charity to showcase their work and engage with their audience online.

The Rebrand and PR project for a renewable energy company aims to enhance the company's image and increase its visibility in the market. The project involves developing a new branding strategy and implementing a comprehensive public relations campaign.

Our website design and build project for health consultancy aims to create a user-friendly and informative platform for individuals seeking professional health advice and services.

The UK launch of our digital therapeutics company aims to revolutionize healthcare by providing innovative solutions for managing chronic conditions through technology. Our platform offers personalized treatment plans and monitoring tools to improve patient outcomes and quality of life.

Our project, "360mln impressions for UK health product launch," aims to create widespread awareness and visibility for a new health product in the UK market.

This project aims to drive over 20,000 registrations for a digital platform by utilizing Public Relations (PR) services.

The Funding round announcement project aims to inform stakeholders and investors about the latest funding round of a company. It provides detailed information about the funding amount, investors involved, and the overall impact of the funding on the company's growth strategy.

FMCG: 25% increase in sales post PR campaign
by The Wilful Group
Description
The FMCG project aims to achieve a 25% increase in sales through a strategic PR campaign. The project involves promoting the brand and product through various media channels to reach a wider audience and drive sales growth.
Challenge
The FMCG industry is highly competitive, with numerous brands vying for consumer attention. The challenge lies in standing out from the competition and effectively communicating the unique selling points of the product to potential customers.
Solution
Our team provided copywriting and PR services to create compelling content and secure media coverage for the FMCG brand. Through targeted messaging and strategic placements, we aimed to increase brand visibility and drive sales.
Impact
Following the implementation of the PR campaign, the FMCG brand experienced a 25% increase in sales, exceeding the client's expectations. The success of the project highlights the importance of effective PR strategies in driving business growth.

