Alex Genn Copywriting Overview
Alex Genn Copywriting is a full-service creative agency based in the heart of Buckinghamshire, specializing in advertising, social media, design, user experience (UX/UI), mobile app development, and w... Read More
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6 projects performed by Alex Genn Copywriting
Santander via Monetise Create is a project aimed at providing innovative financial solutions for customers through a mobile app. The project focuses on improving customer experience and increasing financial literacy.

Innoenergy is a project focused on promoting innovation and sustainability in the energy sector. It aims to address the challenges faced by the industry by fostering collaboration between different stakeholders, including businesses, researchers, and policymakers.

HSBC - Web Content project involved creating and enhancing web content for the HSBC website, aiming to improve user experience and increase engagement.

The Tone of Voice, Web Content and Blogging project focuses on creating engaging and consistent written content for websites and blogs. With a strong emphasis on copywriting, the project aims to develop a unique voice for brands to connect with their target audience.

The TotallyMoney.com Landing page re-write project aims to enhance the overall messaging and content on the website's main landing page to improve user engagement and conversion rates.

The GREAT Britain international tourism and campaign aims to promote the diverse attractions and culture of Britain to a global audience. With a focus on showcasing the country's rich history, stunning landscapes, and vibrant cities, the campaign strives to increase tourism and strengthen international relations.

TotallyMoney.com Landing page re-write
by Alex Genn Copywriting
Description
The TotallyMoney.com Landing page re-write project aims to enhance the overall messaging and content on the website's main landing page to improve user engagement and conversion rates.
Challenge
The current landing page lacks clear and compelling copy that effectively communicates the value proposition of the website to users, leading to high bounce rates and low conversion rates.
Additionally, the existing content is not optimized for SEO, limiting the page's visibility in search engines and hindering its ability to attract organic traffic.
The challenge is to create new, persuasive copy that resonates with the target audience and drives them to take action, while also incorporating SEO best practices to improve search engine rankings.
Solution
Our team of experienced copywriters will conduct a thorough analysis of the existing landing page content and identify key areas for improvement.
We will then develop a new content strategy that focuses on creating clear, compelling copy that effectively communicates the benefits of using TotallyMoney.com, while also incorporating relevant keywords to improve SEO performance.
Through a collaborative process with the client, we will refine the new copy to ensure it aligns with the brand's voice and resonates with the target audience, ultimately leading to increased user engagement and conversion rates.
Impact
By revamping the landing page content with more persuasive and SEO-optimized copy, TotallyMoney.com can expect to see a significant improvement in user engagement metrics, such as time on page and click-through rates.
Furthermore, the enhanced SEO performance will lead to improved search engine rankings, resulting in increased organic traffic and overall visibility for the website.
The project will ultimately help TotallyMoney.com better communicate its value proposition, attract more qualified leads, and drive higher conversion rates, leading to increased business growth and success.

