BetterMatter Overview
BetterMatter is a full-service creative agency based in the heart of Amsterdam, Netherlands. Our team of experienced professionals specializes in providing top-notch advertising, content marketing, vi... Read More
Services
15 services offered by BetterMatterReviews
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10 projects performed by BetterMatter
KNDB - Welcome to TeamNL! is a project dedicated to promoting and showcasing the Netherlands' national sports teams. From soccer to field hockey, we aim to highlight the achievements and talents of TeamNL athletes through various mediums.

Trailer BetterMatter is a project focused on improving the quality and effectiveness of promotional trailers for various products and services. By utilizing innovative strategies and techniques, our team works to create engaging and compelling trailers that capture the attention of target audiences.

Ziggo | Promo Tiny House is a project dedicated to showcasing the benefits of tiny house living to a wider audience. Through advertising, video production, and social media, we aim to highlight the versatility and sustainability of tiny homes as a housing option.

NTFU is a social cyclist movement that aims to connect cycling enthusiasts from around the world. The project provides a platform for cyclists to share their passion, participate in events, and support each other in achieving their fitness goals.

NS - Climate neutral travelling is a project aimed at reducing carbon emissions from transportation by promoting sustainable travel options. We recognize the urgent need to address the environmental impact of travel and are committed to providing solutions for more eco-friendly journeys.

Staatsloterij - Dreamexperiment is a project aimed at showcasing the power of dreams and the impact they can have on individuals. Through various experiments and challenges, participants are encouraged to dream big and work towards achieving their goals.

NS - 10 jaar OV-fiets is a project celebrating 10 years of the popular public transportation bicycle service in the Netherlands. The project aims to highlight the success and impact of the OV-fiets program over the past decade.

Rabobank - Passi is a project that focuses on utilizing influencer marketing to promote Rabobank's Passi app, which is a platform for managing personal finances and making transactions.

Rabobank - Volleybowl is a unique event that combines the excitement of a volleyball tournament with the fun atmosphere of a music festival. Teams compete in a fast-paced volleyball tournament while enjoying live music, food trucks, and interactive sponsor booths.

Greenwheels - e-Golf is a project focused on promoting electric vehicles, specifically the Volkswagen e-Golf model. This initiative aims to raise awareness about the benefits of electric cars and encourage a more sustainable way of transportation.

Rabobank - Passi
by BetterMatter
Description
Rabobank - Passi is a project that focuses on utilizing influencer marketing to promote Rabobank's Passi app, which is a platform for managing personal finances and making transactions.
Challenge
One of the main challenges for Rabobank - Passi was reaching a younger demographic who may not be familiar with traditional banking methods and services.
Additionally, standing out in a crowded market of financial apps and services posed a challenge for the project.
Lastly, building trust and credibility with potential users was essential for the success of Rabobank - Passi.
Solution
The solution for addressing these challenges was to leverage influencer marketing, tapping into the reach and influence of popular social media personalities to promote the Passi app.
By collaborating with influencers who resonate with the target demographic, Rabobank - Passi was able to effectively communicate the app's features and benefits in an authentic and compelling way.
This approach helped to build brand awareness, credibility, and trust among the younger audience, ultimately driving user acquisition and engagement.
Impact
Thanks to the influencer marketing strategy implemented on Rabobank - Passi, the project was able to successfully increase app downloads and user engagement among the targeted demographic.
The campaign also helped to position Rabobank as a modern and innovative financial institution, appealing to a younger generation of consumers.
Overall, the impact of the influencer marketing efforts on Rabobank - Passi resulted in a significant boost in brand visibility and user acquisition for the Passi app.

