BETTY + BETTY Overview
BETTY + BETTY is a leading advertising and marketing agency located in the vibrant city of Düsseldorf, Germany. Established in 2008, our team of talented professionals specializes in providing top-not... Read More
$2 – $9 number of employees
$150/hr - $199/hr hourly rate
$40,000 - $49,999 minimal budget
2008 year founded
Services
19 services offered by BETTY + BETTY
Advertising
Branding
Copywriting
Brand Creation
Brand Positioning
Interior Design
Brand Design
Visual Identity
Corporate Branding
Brand Identity
Corporate Identity Design
Corporate Identity
Brand Strategy
Email Marketing
Marketing
Corporate Design
Product Management
Web Design
ConsultingReviews
2 reviews for BETTY + BETTYDie Kreation einer neuen Identität von mir als Marke. Das entdecken und verstehen von wer ich bin bzw. was ich darstellen möchte.
Die Entwicklung einer identitätsbasierten Employer-Branding Kampagne zur nachhaltigen Steigerung der Arbeitgeberattraktivität. Das sehr analytische und wissenschaftlich fundierte Vorgehen vom Beginn an, bei gleichzeitig sehr agilem Arbeitsmodus und wenig Blackbox. Wir haben uns verstanden gefühlt, und die Ergebnisse hatten eine außerordentlich gute Qualität.
Portfolio
10 projects performed by BETTY + BETTY
STELLA ACHENBACH is a corporate identity project aimed at establishing a strong and consistent brand image for a fictional company. The project involves creating a cohesive visual identity including a logo, color palette, typography, and other branding elements.
Cassini Consulting AG is a leading employer branding agency that helps companies create a strong employer brand to attract top talent and retain employees. Microsi is a platform developed by Cassini Consulting AG to provide innovative solutions for employer branding.
BST ARCHITEKTEN – Redesign is a project aimed at revitalizing the brand and online presence of an architecture firm. The goal is to create a modern and visually appealing website that showcases their portfolio and services.
ALLBAU AG – Ergebnisbericht is a comprehensive project aimed at providing a detailed analysis of the results achieved by ALLBAU AG within a specified timeframe. The report covers various aspects of the company's performance and highlights key achievements and challenges faced during the period.
BAILAS CONTEMPORARY COIFFURE is a project focused on creating a modern and unique brand identity for a contemporary hair salon. The goal is to establish a recognizable and innovative image that sets the salon apart from competitors.
GGW – Unternehmensbericht is a project focused on creating detailed and comprehensive corporate reports for businesses. The reports aim to provide a clear overview of the company's performance, financial status, and future goals.
The FORTUNA DÜSSELDORF – Sponsoringkonzept project aims to create a comprehensive sponsorship concept for the Fortuna Düsseldorf football club. This includes developing strategies to attract sponsors and establish long-term partnerships to support the club's growth and success.
SCALE by EnBW is a branding project aimed at reimagining and strengthening the brand identity of EnBW, a leading energy company in Germany. The project focuses on creating a cohesive and modern brand image that resonates with customers and stakeholders alike.
BRIDGING IT – Employer Branding is a project aimed at helping companies enhance their employer branding efforts. By creating compelling content and messaging, we help organizations attract top talent and build a positive reputation among job seekers.
BAILAS CONTEMPORARY COIFFURE is a modern hair salon that specializes in avant-garde hair services and trends. The interior design of the salon reflects a contemporary and chic atmosphere, with sleek furniture and minimalist decor.
SCALE by EnBW – Branding
by BETTY + BETTYDescription
SCALE by EnBW is a branding project aimed at reimagining and strengthening the brand identity of EnBW, a leading energy company in Germany. The project focuses on creating a cohesive and modern brand image that resonates with customers and stakeholders alike.
Challenge
The main challenge of the project is to revitalize and differentiate the EnBW brand in a highly competitive and rapidly changing energy market. The brand needed to evolve to reflect EnBW's commitment to sustainability, innovation, and customer-centricity while maintaining its strong reputation and heritage.
Another challenge was to ensure that the new brand identity would be scalable across various communication channels and touchpoints, both online and offline.
Additionally, the project needed to engage and align internal stakeholders to ensure a successful implementation of the new branding strategy.
Solution
The solution involved conducting in-depth market research and brand analysis to identify key insights and opportunities for the brand. This informed the development of a new brand positioning, visual identity, and messaging strategy that would resonate with target audiences and differentiate EnBW in the market.
The project also included a comprehensive brand rollout plan that encompassed internal and external communications, employee training, and customer engagement initiatives to ensure a seamless transition to the new brand identity.
Collaboration with creative agencies and design experts was key to bringing the new brand vision to life through compelling visuals, storytelling, and brand experiences.
Impact
The SCALE by EnBW branding project has successfully repositioned EnBW as a forward-thinking, sustainable, and customer-focused energy company. The new brand identity has been well-received by customers, employees, and stakeholders, driving increased brand awareness, loyalty, and engagement.
The project has also helped EnBW differentiate itself in the market and stand out from competitors, leading to improved market share and business performance. The scalable and adaptable brand identity has enabled EnBW to effectively communicate its values and offerings across various platforms and touchpoints, driving long-term success and growth.
Overall, the SCALE by EnBW branding project has set a strong foundation for EnBW to continue innovating and leading in the energy industry while delivering value to its customers and making a positive impact on society and the environment.