Bexi Overview
Bexi is a full-service digital marketing agency based in the heart of San Francisco, specializing in providing top-notch advertising, social media management, video production, web development, and we... Read More
Services
23 services offered by BexiReviews
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4 projects performed by Bexi
Brand Experience Casestudy: Gigtel focuses on the brand experience of a telecommunications company called Gigtel.

First Stop Health: Redesign Case Study is a project aimed at redesigning the user experience and interface of a virtual healthcare platform. The goal is to improve user engagement and overall satisfaction with the platform.

FreeAgent CRM: Strategy Case Study focuses on the development and implementation of a strategic plan for FreeAgent CRM, a customer relationship management software company. The project aims to improve the company's overall marketing and sales strategies through a data-driven approach.

Booking.com is a popular online travel agency known for its user-friendly interface and wide range of accommodation options. This re-design case study aims to improve the overall user experience and visual aesthetics of the website while maintaining its functionality and accessibility.

Booking.Com: Re-Design Case Study
by Bexi
Description
Booking.com is a popular online travel agency known for its user-friendly interface and wide range of accommodation options. This re-design case study aims to improve the overall user experience and visual aesthetics of the website while maintaining its functionality and accessibility.
Challenge
The main challenge of this project is to modernize and streamline the booking process for users, ensuring a seamless and efficient experience from start to finish. Additionally, the design team must find a balance between providing relevant information and avoiding clutter on the website.
Solution
To address the challenges, the design team will conduct user research and usability testing to gather insights on user behavior and preferences. Based on this data, they will implement a new design that focuses on simplicity, clarity, and ease of use. This may involve updating the color scheme, typography, and layout of the website.
Impact
The re-design of Booking.com is expected to result in increased user engagement, higher conversion rates, and improved customer satisfaction. By enhancing the overall user experience, the website will attract more visitors and encourage repeat bookings, ultimately driving business growth for the company.

