BLAUEPFERDE Overview
Blauepferde is a cutting-edge advertising and public relations agency based in Munich, Germany. Established in 2016, our team of experienced professionals is dedicated to providing top-notch services ... Read More
Services
40 services offered by BLAUEPFERDEReviews
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10 projects performed by BLAUEPFERDE
HISCOX | HISCOX DAY'22 Livestream is a virtual event organized by Hiscox to engage with their audience and showcase their latest offerings. The livestream will feature industry experts, keynote speakers, and interactive sessions to provide valuable insights and networking opportunities.

PALFINGER | World Tour 2021 MARINE EDITION is a global initiative aimed at showcasing the latest marine products and solutions offered by PALFINGER. The tour will feature a series of events and advertising campaigns highlighting the company's innovative offerings in the maritime industry.

The International MINI Conference 21 is a digital conference aimed at bringing together MINI enthusiasts from around the world to discuss the latest innovations and trends in the automotive industry.

The BayernLB | Digitale Leadership Week is a project aimed at helping businesses and professionals navigate the digital landscape and enhance their leadership skills in the digital era.

The Livestream I General Marketing Meeting project is a virtual event that aims to bring together marketing professionals from various industries to discuss key trends, strategies, and challenges in the ever-evolving marketing landscape.

Livestream I Palfinger World Tour 2020 is a virtual event that aims to bring together industry professionals from around the world to showcase the latest innovations in the field of lifting solutions. The event will feature live demonstrations, interactive sessions, and networking opportunities for participants to learn about the cutting-edge technology being developed by Palfinger.

Livestream I Make it your #HiscoxDay is a project aimed at enhancing the virtual experience for employees during the annual Hiscox Day celebration. The event brings together employees from different locations to celebrate the company's achievements and foster a sense of community.

Fendt Dealer Technica 2019 is a project aimed at bringing together Fendt dealers from all over the country to showcase the latest technological advancements in agricultural machinery. The event serves as a platform for dealers to network, learn about new products, and discuss industry trends.

MAN Van Day is an annual event organized to raise awareness about men's health issues and encourage men to prioritize their well-being. The event features health screenings, informative workshops, and activities aimed at promoting physical and mental health.

Neues Erscheinungsbild. Hotel Traube Tonbach is a project aimed at rebranding and enhancing the visual identity of the esteemed hotel. The goal is to create a fresh and modern look that reflects the luxury and sophistication of the hotel while also appealing to a younger demographic.

Neues Erscheinungsbild. Hotel Traube Tonbach.
by BLAUEPFERDE
Description
Neues Erscheinungsbild. Hotel Traube Tonbach is a project aimed at rebranding and enhancing the visual identity of the esteemed hotel. The goal is to create a fresh and modern look that reflects the luxury and sophistication of the hotel while also appealing to a younger demographic.
Challenge
The main challenge faced in this project was to update the hotel's image without losing its traditional charm and elegance. It was important to strike a balance between modernity and heritage, appealing to both existing and potential guests. Additionally, the project needed to be completed within a tight timeline to coincide with the hotel's marketing campaigns.
Solution
To address the challenge, a comprehensive rebranding strategy was developed that included a new logo, color palette, typography, and overall visual identity. The design team worked closely with the hotel management to ensure that the new look aligned with the hotel's values and positioning in the market. The project also involved a photoshoot to capture the essence of the hotel and showcase it in a compelling way.
Impact
The new visual identity successfully modernized the hotel's image while maintaining its traditional charm, resulting in increased interest and bookings from both existing and new customers. The advertising and online advertising campaigns helped to raise awareness of the rebranded hotel and attract a younger demographic. The new photography also played a key role in showcasing the hotel's unique offerings and positioning it as a luxury destination.

