Calico Studio Overview
Calico Studio is a dynamic and innovative full-service creative agency based in Mount Maunganui, New Zealand. Founded in 2020, our team of talented professionals is dedicated to providing top-notch ad... Read More
$2 – $9 number of employees
$25/hr - $49/hr hourly rate
$20,000 - $29,999 minimal budget
2020 year founded
Services
9 services offered by Calico Studio
Advertising
Design
Video Production
Full-Service
Graphic Advertising
Digital Branding
Illustration
Software Development
Web DesignReviews
0 reviews for Calico StudioPortfolio
3 projects performed by Calico Studio
The Brand Identity project for the Software Engineering Company aims to create a strong and cohesive visual identity that accurately represents the company's values and services.
Our project, Brand Identity and Packaging Design for Cake Kits, focuses on creating a cohesive and visually appealing brand identity for a line of cake kits. The goal is to attract customers with unique packaging design and branding that stands out on the shelves.
Brand Identity & Packaging for Juice Business is a project aimed at creating a unique and visually appealing brand identity and packaging design for a juice business. The project focuses on creating a cohesive and eye-catching visual identity that will help the juice business stand out in a crowded market.
Brand Identity and Packaging Design for Cake Kits
by Calico StudioDescription
Our project, Brand Identity and Packaging Design for Cake Kits, focuses on creating a cohesive and visually appealing brand identity for a line of cake kits. The goal is to attract customers with unique packaging design and branding that stands out on the shelves.
Challenge
One of the main challenges of this project is to differentiate the cake kits from competitors in a crowded market. We need to create packaging that not only showcases the product but also conveys the quality and creativity behind the brand.
Another challenge is to ensure that the brand identity is consistent across all touchpoints, from packaging to marketing materials, to create a strong and memorable brand presence in the minds of consumers.
Finally, we need to consider the practical aspects of packaging design, such as durability, user-friendliness, and sustainability, to ensure that the cake kits not only look good but also function well.
Solution
Our solution involves conducting thorough market research to understand the target audience and competitors, allowing us to develop a brand identity and packaging design that resonates with consumers and sets the cake kits apart from the competition.
We will work closely with the client to create a visually appealing and cohesive brand identity that reflects the quality and creativity of the product. By incorporating unique design elements and storytelling into the packaging, we will create an emotional connection with consumers and enhance the overall brand experience.
Additionally, we will prioritize sustainability in our packaging design, using eco-friendly materials and practices to reduce the environmental impact of the product and appeal to environmentally conscious consumers.
Impact
Our project will have a significant impact on the success of the cake kits by creating a strong and memorable brand identity that resonates with consumers. The unique packaging design will attract customers and differentiate the product from competitors, leading to increased sales and market share.
By prioritizing sustainability in our packaging design, we will also contribute to a positive brand image and appeal to environmentally conscious consumers, further expanding the reach and impact of the product in the market.
Overall, our project will help the client establish a strong brand presence and increase brand loyalty among customers, ultimately driving the success and growth of the cake kits in the market.