Coastal Media Brand Overview
Coastal Media Brand is a dynamic and innovative marketing agency based in the bustling coastal city of Myrtle Beach. Founded in 2014, our team of passionate creatives are dedicated to helping business... Read More
Services
13 services offered by Coastal Media BrandReviews
1 reviews for Coastal Media BrandExcellent Company! They built the best website for our business it is amazing and brings us a ton of new customers. undefined
Portfolio
2 projects performed by Coastal Media Brand
The Website Design project for Blue Cross Blue Shield of SC aims to create a user-friendly and visually appealing online platform for members to easily access information about their healthcare plans, services, and benefits.

Our project, Website Design & SEO Leading Solar Company, focuses on improving the online presence and visibility of a top solar company through website design and search engine optimization (SEO) strategies.

Website Design Blue Cross Blue Shield of SC
by Coastal Media Brand
Description
The Website Design project for Blue Cross Blue Shield of SC aims to create a user-friendly and visually appealing online platform for members to easily access information about their healthcare plans, services, and benefits.
Challenge
One of the main challenges faced in this project was ensuring that the website design catered to a diverse range of users, including those with varying levels of tech-savviness and accessibility needs.
Additionally, the website needed to effectively communicate complex healthcare information in a clear and concise manner that would be easily understood by all members.
Finally, the design needed to adhere to Blue Cross Blue Shield's branding guidelines while also providing a fresh and modern look.
Solution
To address these challenges, we conducted thorough user research and testing to inform the website design decisions and ensure that the user experience (UX) was intuitive and efficient.
We also implemented responsive design principles to ensure that the website was accessible and functional across various devices and screen sizes.
Through collaboration with Blue Cross Blue Shield of SC's team, we were able to create a visually appealing and user-friendly website that met their branding guidelines while also improving the overall user experience.
Impact
The new website design has had a positive impact on Blue Cross Blue Shield of SC's members, providing them with a more seamless and informative online experience when managing their healthcare needs.
The improved user experience has led to increased engagement with the website and a decrease in member inquiries and support requests, ultimately saving time and resources for both the organization and its members.
Overall, the redesigned website has successfully achieved its goal of enhancing the online experience for Blue Cross Blue Shield of SC's members, resulting in a more efficient and user-friendly platform for accessing important healthcare information.

