Design & Practice Overview
Design & Practice is a full-service creative agency based in the vibrant city of Amsterdam, Netherlands. Founded in 2011, we specialize in providing top-notch Advertising, Social Media, Design, User E... Read More
$2 – $9 number of employees
$200/hr - $299/hr hourly rate
$10,000 - $19,999 minimal budget
2011 year founded
Services
28 services offered by Design & Practice
Advertising
Branding
Branded Content
Design
Magazine Design
Web Development
Brand Positioning
Interior Design
Brand Design
Brand Identity
Marketing
Online Advertising
Outdoor Advertising
Print
Social Media
Animation
Editorial Design
Logo Design
Graphic Identity
Packaging Design
Photography
Product Photography
Photo Editing
User Experience (UX/UI)
UX optimization
Product Management
Web Design
Website RevampingReviews
2 reviews for Design & PracticeThanks to Design & Practice's work, we enjoyed a surge in traffic, especially on our case studies pages. Our new articles and designs have received increasing attention. Design & Practice paid special attention to the story behind our company and where we are coming from for our different branding elements. With their expertise focussed on building the brand, we realised we could add some of our own expertise in the area of UI/UX to establish the best result. undefined
We wanted to elevate the brand image of our interior studio and differentiate our profile from what was happening around us. We were looking for a redesign of our identity to reflect our sense for understated playful luxury and subtle material detailing. Design & Practice designed an identity system that incorporated both straightforward brand assets such as logos and various templates, as well as playful scalable graphic tools and print work. Our business cards still get a lot of positive responses! We thoroughly enjoyed the concept phase. Design & Practice dove deep into their research to ex... Read More
Portfolio
8 projects performed by Design & Practice
TEFAF New York and Maastricht 2023 is a prestigious art fair that showcases a wide range of fine art, antiques, and design from around the world. The event attracts collectors, curators, and art enthusiasts from all over, offering a unique opportunity to view and purchase exceptional pieces.
Rebel & Bird is a branding and website development project aimed at helping businesses establish a strong online presence. Our team of creative professionals specialize in crafting unique brand identities and creating visually appealing, user-friendly websites.
The Interior Branding project for Hyatt Regency Amsterdam is aimed at creating a cohesive and immersive brand experience throughout the hotel's interior spaces, reflecting the unique identity and values of the Hyatt Regency brand.
Le Drugstore is a high-end, luxury pharmacy located in the heart of the city. The brand specializes in offering exclusive skincare, beauty, and health products to its discerning clientele.
The Tom Dixon Sample Box is a curated collection of premium design samples handpicked by renowned designer Tom Dixon. Each box contains a selection of high-quality materials and finishes, perfect for interior designers, architects, and design professionals looking for inspiration.
Harper's Bazaar Café Dubai is a luxurious dining destination inspired by the renowned fashion magazine. The café offers a unique and stylish ambiance, making it a popular spot for fashion enthusiasts and food lovers alike.
Electrocraft Identity is a project focused on creating unique and innovative branding designs for businesses in the electronic and technology industries. With a team of talented designers and marketers, we work closely with our clients to develop a cohesive brand identity that resonates with their target audience.
Weekamp Deuren is a project focused on providing high-quality doors for residential and commercial properties. With a wide range of styles and materials to choose from, customers can find the perfect door to suit their needs and preferences.
Interior Branding for Hyatt Regency Amsterdam
by Design & PracticeDescription
The Interior Branding project for Hyatt Regency Amsterdam is aimed at creating a cohesive and immersive brand experience throughout the hotel's interior spaces, reflecting the unique identity and values of the Hyatt Regency brand.
Challenge
One of the main challenges of this project was to maintain a balance between the brand's global design standards and the local context and culture of Amsterdam, ensuring that the interior design resonates with both international and local guests.
Another challenge was to seamlessly integrate the brand's visual identity and messaging into the interior spaces without compromising the functionality and aesthetics of the hotel's design.
Furthermore, the project required careful planning and execution to ensure that the interior branding elements enhance the overall guest experience and create a memorable and engaging environment.
Solution
The solution involved conducting thorough research on the local culture and design trends in Amsterdam to incorporate elements that resonate with the city's unique identity while staying true to the Hyatt Regency brand's design principles.
We worked closely with the hotel's design team to develop a comprehensive interior branding strategy that seamlessly integrated the brand's visual identity, messaging, and values into the design of various spaces within the hotel.
By collaborating with local artists and craftsmen, we were able to create custom-made branding elements that add a personal touch to the interior spaces, reflecting the brand's commitment to delivering authentic and unforgettable experiences to guests.
Impact
The Interior Branding project has contributed to enhancing the overall guest experience at Hyatt Regency Amsterdam by creating a cohesive and immersive brand environment that resonates with guests on a deeper level, fostering a sense of connection and loyalty to the brand.
The branded interior spaces have not only improved the visual appeal of the hotel but have also helped to communicate the brand's values, story, and personality to guests, creating a lasting impression and enriching their stay at the hotel.
Overall, the project has been successful in reinforcing the Hyatt Regency brand's presence in Amsterdam and setting a new standard for interior branding in the hospitality industry, showcasing the power of thoughtful and strategic design in creating meaningful brand experiences.