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The Route awareness campaign for Tourism Ireland aims to promote the various scenic routes and attractions across the country, encouraging both domestic and international tourists to explore Ireland's diverse landscapes and cultural sites.

The Geneva Motor Show Campaign is a project aimed at promoting the annual Geneva International Motor Show through online advertising. This campaign is designed to increase awareness and drive traffic to the event.

Route awareness campaign for Tourism Ireland
by Digital Dialog Ltd
Description
The Route awareness campaign for Tourism Ireland aims to promote the various scenic routes and attractions across the country, encouraging both domestic and international tourists to explore Ireland's diverse landscapes and cultural sites.
Challenge
One of the challenges faced is the lack of awareness among tourists about the lesser-known routes and hidden gems that Ireland has to offer, leading to overcrowding at popular tourist spots and missed opportunities for exploration.
Solution
The campaign will utilize targeted marketing strategies, interactive maps, and engaging content to highlight the beauty and uniqueness of off-the-beaten-path routes, encouraging tourists to venture beyond the typical tourist trail and discover new experiences.
Impact
By increasing awareness of the diverse routes and attractions in Ireland, the campaign aims to distribute tourism more evenly across the country, alleviating congestion at popular sites and boosting local economies in lesser-known regions.