The East West Initiative Overview
The East West Initiative is a cutting-edge digital agency based in the bustling city of Ho Chi Minh, Vietnam. Established in 2017, our team of talented individuals is dedicated to helping businesses t... Read More
Services
14 services offered by The East West InitiativeReviews
1 reviews for The East West InitiativeSimply amazing! we had everything in the works and an estimate ready within 48 hours. The best part is that we could "add and remove" team members as we were going. Helping us select the right developer with the right skills at the right moment. And there were so many to choose from, we were able to save so much effort in recruitment and in onboarding as they took care of all of that free of charge. We only paid for the hours worked while e2w took care of their payroll management. Because of that our whole budget went into marketing in order to get this product going. Thats every markete... Read More
Portfolio
2 projects performed by The East West Initiative
RNW is a mobile app project that aims to revolutionize the way people access news and information. The app provides users with a personalized news feed based on their interests and preferences, making it easy for them to stay informed on the latest developments in their chosen field.

KimOo Beats is a mobile app that offers a unique music experience for users, allowing them to create and discover personalized playlists based on their mood, activity, and preferences.

RNW
by The East West Initiative
Description
RNW is a mobile app project that aims to revolutionize the way people access news and information. The app provides users with a personalized news feed based on their interests and preferences, making it easy for them to stay informed on the latest developments in their chosen field.
Challenge
One of the main challenges faced by RNW is the overwhelming amount of information available online, making it difficult for users to filter through the noise and find relevant news articles. Another challenge is keeping users engaged with the app and ensuring that they continue to use it on a regular basis.
Solution
To address these challenges, RNW uses advanced algorithms to curate a personalized news feed for each user, delivering only the most relevant and interesting articles. The app also incorporates features such as push notifications and bookmarks to encourage users to return frequently and engage with the content.
Impact
Since its launch, RNW has garnered a positive response from users who appreciate the convenience of having a personalized news feed at their fingertips. The app has helped users stay informed and up-to-date on the latest news in their field of interest, leading to increased engagement and retention rates.
