Ethos Interactive Overview
Ethos Interactive is a leading digital marketing agency based in the vibrant city of Dubai, United Arab Emirates. Established in 2005, our mission is to help businesses thrive in the competitive lands... Read More
$50 – $249 number of employees
$100/hr - $149/hr hourly rate
$20,000 - $29,999 minimal budget
2005 year founded
Services
21 services offered by Ethos Interactive
Advertising
Branding
Design
Web Development
Brand Strategy
Digital Marketing
Digital Transformation
Influencer Marketing
Marketing
Data Driven Marketing
Marketing Automation
Media
Media Buying
Social Media
Data Consulting
Ecommerce
Innovation Consulting
Data Visualization
Data Science
Web Content
ConsultingReviews
0 reviews for Ethos InteractivePortfolio
3 projects performed by Ethos Interactive
McDonalds Create Your Taste is a project aimed at giving customers the opportunity to customize their own burgers with a wide range of ingredients. This innovative concept allows for a more personalized dining experience at McDonalds.
General Motors is a leading automotive company that designs, manufactures, and sells vehicles worldwide. With a focus on innovation and sustainability, General Motors is constantly seeking ways to improve their operations and stay ahead in the competitive automotive industry.
The McDonald's McWrap Campaign was a marketing initiative aimed at promoting the new McWrap menu items at McDonald's restaurants. The campaign focused on showcasing the variety and freshness of the McWrap options to attract younger, health-conscious consumers.
McDonald's McWrap Campaign
by Ethos InteractiveDescription
The McDonald's McWrap Campaign was a marketing initiative aimed at promoting the new McWrap menu items at McDonald's restaurants. The campaign focused on showcasing the variety and freshness of the McWrap options to attract younger, health-conscious consumers.
Challenge
One of the main challenges of the McWrap Campaign was to break through the clutter of fast food advertising and differentiate the McWrap menu items from other offerings on the McDonald's menu. The campaign also had to overcome the perception that McDonald's only offered unhealthy options.
Solution
The solution to these challenges involved creating a multi-channel advertising campaign that highlighted the fresh ingredients, customizable options, and convenience of the McWrap menu items. The campaign utilized a mix of traditional and digital advertising channels to reach a wide audience of potential customers.
Impact
As a result of the McDonald's McWrap Campaign, sales of the McWrap menu items increased significantly, attracting a new customer base to McDonald's restaurants. The campaign also helped to shift perceptions of McDonald's as a fast food chain with only unhealthy options, showcasing the fresh and customizable options available on the McWrap menu.