Fast & Fresh - Psychologie des usagers, Connexion à la demande client (Fit to market) & Design d'expérience client Overview
Fast & Fresh is a cutting-edge company based in the heart of Paris, France, specializing in the intricate world of user psychology, client demand connection, and customer experience design. Founded in... Read More
$10 – $49 number of employees
$25/hr - $49/hr hourly rate
$40,000 - $49,999 minimal budget
2009 year founded
Services
60 services offered by Fast & Fresh - Psychologie des usagers, Connexion à la demande client (Fit to market) & Design d'expérience client
Branding
Design
Brand Naming
International Branding
Visual Identity
Brand Storytelling
Brand Identity
Corporate Identity
Brand Strategy
Storytelling
Digital Marketing
Digital Online
Gamification Strategy
Digital Consulting
Traffic Acquisition
Digital Transformation
Growth Marketing
Customer Acquisition
Lead Acquisition
Growth Hacking
Conversion Rate Optimization
Marketing
Environmental Communication
Digital Communication
Cultural Communication
Creative Communication
Neuromarketing
Market Research
Marketing Strategy
Multichannel Marketing
Sustainable Marketing
Marketing Consulting
B2B Marketing
Communication Strategy
Retail Marketing
Marketing Analytics
Travel Marketing
Luxury Marketing
B2C Marketing
SEA
Social Media
Flyer Conception
Mockup Design
Print Design
Illustration
Logo Design
User Experience (UX/UI)
UX optimization
User Testing
Usability Testing
User Research
UX Design
Ecommerce
Prestashop Development
Innovation Consulting
Data Science
Web Design
Website Revamping
Wireframe Design
Responsive Web DesignReviews
10 reviews for Fast & Fresh - Psychologie des usagers, Connexion à la demande client (Fit to market) & Design d'expérience clientL'objectif était de comprendre nos utilisateurs potentiels, leurs aspirations, besoins et motivations. L'expertise aussi bien en user research qu'en stratégie, et le fait de ne pas compter les heures pour produire des livrables de qualité.
L'agence a réalisé un test de cartographie afin de mieux comprendre nos utilisateurs et définir notre positionnement La simplicité avec laquelle Olivier explique des principes complexes. La profondeur des concepts utilisés.
Refonte du design de notre site web pour l'adapter aux marchés francophones. Créer de l'émotion sur notre site. L'agence Fast & Fresh s'est toujours tenue à notre disposition et à su respecter ses délais grâce à une bonne structuration du projet. Les maquettes fournies ont pleinement répondus à nos attentes, grâce notamment à des tests utilisateurs. Agence à recommander.
L'agence nous a permit de mieux identifier des levier d'optimisation de notre experience produit. la qualité de l'étude, mais également le professionnalisme de l'équipe et leur disponibilité pour échanger tout le long de l'étude
L'agence nous a permis de mieux comprendre nos clients et comment il voit notre solution. La pédagogie et les résultats de l'étude
Intervention réalisée dans le cadre d'un design thinking La qualité et la pertinence de l'intervention, le livrable qui a répondu parfaitement aux attentes
Donner l'impulsion et les clés de compréhension de l'approche UX/UI Olivier et sa capacité à nous emmener vers l'objectif , la richesse des supports
La création de site internet avec un SEA/SEO optimisé afin que je génère des clients. Egalement la création de canaux d'acquisition me permettant d'élargir mon réseau. La disponibilité et le professionnalisme de toute l'équipe.
The agency helped us in the process of finding our target group, and to deeply understand the needs and pains of our customers. The constant availability of the Fast & Fresh team. The communication is very easy and fast.
Création d'une nouvelle offre sur un segment de marché L'accompagnement d'Olivier et notamment sa capacité d'analyse ainsi que sa vigilance pour ne pas retromber dans des travers d'experts métier / garder les chakras ouverts
Portfolio
10 projects performed by Fast & Fresh - Psychologie des usagers, Connexion à la demande client (Fit to market) & Design d'expérience client
Rhomberg is a project focused on revamping an e-commerce website to improve its functionality and user experience. The goal is to create a more visually appealing and user-friendly platform for customers to browse and purchase products.
Deezer, a popular music streaming service, is undergoing a repositioning strategy targeted towards the Generation Z demographic. This project aims to better understand the preferences and habits of this younger audience in order to effectively cater to their needs and interests.
Allianz Travel is a project aimed at redesigning the process of selling travel insurance to customers. The project seeks to enhance the user experience and streamline the purchasing process for travel insurance products.
Chanel : Nouvelles UI pour Générations Y/Z is a project aimed at modernizing the User Interface of the iconic fashion brand Chanel to cater to the preferences and expectations of the younger generations, specifically Generation Y and Z.
The project IKEA : Tests Utilisateurs nouvelle navigation aims to gather feedback from users on the new navigation system of the IKEA website. This project will involve conducting usability tests with actual users to identify any challenges or issues they may encounter while using the new navigation.
Dior : Nouvelles routines beauté is a project aimed at revolutionizing the beauty industry by introducing innovative and effective skincare routines. Through a combination of cutting-edge technology and luxurious ingredients, Dior is set to redefine the way we approach beauty rituals.
Cheerz : Reconstruction du programme de fidélité is a project aimed at revamping and optimizing the existing loyalty program for the company. The goal is to enhance customer engagement and retention through a more effective and rewarding loyalty system.
Orange : Télévision connectée et réseaux sociaux is a cutting-edge project that combines the power of television with the connectivity of social media platforms. This innovative concept aims to revolutionize the way we consume content and interact with others online.
The project "Guerlain : Comment vendre des parfums en ligne ?" aims to explore strategies for selling perfumes online. Guerlain is a prestigious French perfume brand with a long history of creating luxurious fragrances.
The Carrefour Banque : Tests Utilisateurs parcours project aims to gather feedback from users on the user experience journey of Carrefour Banque's digital platforms. Through this project, we seek to identify pain points and areas for improvement in order to enhance the overall usability and customer satisfaction.
Carrefour Banque : Tests Utilisateurs parcours
by Fast & Fresh - Psychologie des usagers, Connexion à la demande client (Fit to market) & Design d'expérience clientDescription
The Carrefour Banque : Tests Utilisateurs parcours project aims to gather feedback from users on the user experience journey of Carrefour Banque's digital platforms. Through this project, we seek to identify pain points and areas for improvement in order to enhance the overall usability and customer satisfaction.
By conducting tests with actual users, we can gain valuable insights into how customers interact with Carrefour Banque's online services, such as account management, payments, and customer support. These insights will inform future design decisions and help us create a more seamless and intuitive user experience.
Ultimately, the goal of the Carrefour Banque : Tests Utilisateurs parcours project is to drive continuous improvement and innovation in the digital banking services offered by Carrefour Banque, leading to increased user satisfaction and loyalty.
Challenge
One of the main challenges faced by Carrefour Banque is ensuring that its digital platforms meet the evolving needs and expectations of its customers. Without real user feedback, it can be difficult to identify areas for improvement and make informed design decisions.
Additionally, with the increasing competition in the digital banking sector, it is crucial for Carrefour Banque to differentiate itself by offering a superior user experience. This requires a deep understanding of customer preferences and behavior, which can only be gained through direct interaction with users.
Overcoming these challenges requires a systematic approach to gathering user feedback and implementing changes based on that feedback. The Carrefour Banque : Tests Utilisateurs parcours project is designed to address these challenges and drive continuous improvement in the digital banking services provided by Carrefour Banque.
Solution
The solution presented by the Carrefour Banque : Tests Utilisateurs parcours project involves conducting usability tests with a diverse group of users to gather feedback on their experience with Carrefour Banque's digital platforms. These tests will involve tasks such as account login, making a payment, and contacting customer support.
By observing users as they navigate through the digital platforms and collecting their feedback, we can pinpoint areas of frustration or confusion. This data will be used to inform design decisions and prioritize improvements that will enhance the overall user experience.
Implementing a user-centered design approach will help Carrefour Banque create more intuitive and user-friendly digital banking services that meet the needs and expectations of its customers. The insights gained from these tests will drive iterative improvements and ensure that the digital platforms remain competitive in the market.
Impact
The impact of the Carrefour Banque : Tests Utilisateurs parcours project is expected to be significant in terms of driving positive changes in the digital banking services offered by Carrefour Banque. By incorporating user feedback into the design process, we can create a more user-friendly and customer-centric experience.
Ultimately, this will lead to increased customer satisfaction, loyalty, and engagement with Carrefour Banque's digital platforms. By continuously iterating and improving based on user feedback, Carrefour Banque can stay ahead of the competition and maintain a strong position in the digital banking sector.
Overall, the Carrefour Banque : Tests Utilisateurs parcours project has the potential to transform the user experience journey for customers, resulting in a more intuitive, efficient, and enjoyable digital banking experience.