Fast & Fresh - Psychologie des usagers, Connexion à la demande client (Fit to market) & Design d'expérience client Overview
Fast & Fresh is a cutting-edge company based in the heart of Paris, France, specializing in the intricate world of user psychology, client demand connection, and customer experience design. Founded in... Read More
$10 – $49 number of employees
$25/hr - $49/hr hourly rate
$40,000 - $49,999 minimal budget
2009 year founded
Services
60 services offered by Fast & Fresh - Psychologie des usagers, Connexion à la demande client (Fit to market) & Design d'expérience client
Branding
Design
Brand Naming
International Branding
Visual Identity
Brand Storytelling
Brand Identity
Corporate Identity
Brand Strategy
Storytelling
Digital Marketing
Digital Online
Gamification Strategy
Digital Consulting
Traffic Acquisition
Digital Transformation
Growth Marketing
Customer Acquisition
Lead Acquisition
Growth Hacking
Conversion Rate Optimization
Marketing
Environmental Communication
Digital Communication
Cultural Communication
Creative Communication
Neuromarketing
Market Research
Marketing Strategy
Multichannel Marketing
Sustainable Marketing
Marketing Consulting
B2B Marketing
Communication Strategy
Retail Marketing
Marketing Analytics
Travel Marketing
Luxury Marketing
B2C Marketing
SEA
Social Media
Flyer Conception
Mockup Design
Print Design
Illustration
Logo Design
User Experience (UX/UI)
UX optimization
User Testing
Usability Testing
User Research
UX Design
Ecommerce
Prestashop Development
Innovation Consulting
Data Science
Web Design
Website Revamping
Wireframe Design
Responsive Web DesignReviews
10 reviews for Fast & Fresh - Psychologie des usagers, Connexion à la demande client (Fit to market) & Design d'expérience clientL'objectif était de comprendre nos utilisateurs potentiels, leurs aspirations, besoins et motivations. L'expertise aussi bien en user research qu'en stratégie, et le fait de ne pas compter les heures pour produire des livrables de qualité.
L'agence a réalisé un test de cartographie afin de mieux comprendre nos utilisateurs et définir notre positionnement La simplicité avec laquelle Olivier explique des principes complexes. La profondeur des concepts utilisés.
Refonte du design de notre site web pour l'adapter aux marchés francophones. Créer de l'émotion sur notre site. L'agence Fast & Fresh s'est toujours tenue à notre disposition et à su respecter ses délais grâce à une bonne structuration du projet. Les maquettes fournies ont pleinement répondus à nos attentes, grâce notamment à des tests utilisateurs. Agence à recommander.
L'agence nous a permit de mieux identifier des levier d'optimisation de notre experience produit. la qualité de l'étude, mais également le professionnalisme de l'équipe et leur disponibilité pour échanger tout le long de l'étude
L'agence nous a permis de mieux comprendre nos clients et comment il voit notre solution. La pédagogie et les résultats de l'étude
Intervention réalisée dans le cadre d'un design thinking La qualité et la pertinence de l'intervention, le livrable qui a répondu parfaitement aux attentes
Donner l'impulsion et les clés de compréhension de l'approche UX/UI Olivier et sa capacité à nous emmener vers l'objectif , la richesse des supports
La création de site internet avec un SEA/SEO optimisé afin que je génère des clients. Egalement la création de canaux d'acquisition me permettant d'élargir mon réseau. La disponibilité et le professionnalisme de toute l'équipe.
The agency helped us in the process of finding our target group, and to deeply understand the needs and pains of our customers. The constant availability of the Fast & Fresh team. The communication is very easy and fast.
Création d'une nouvelle offre sur un segment de marché L'accompagnement d'Olivier et notamment sa capacité d'analyse ainsi que sa vigilance pour ne pas retromber dans des travers d'experts métier / garder les chakras ouverts
Portfolio
10 projects performed by Fast & Fresh - Psychologie des usagers, Connexion à la demande client (Fit to market) & Design d'expérience client
Rhomberg is a project focused on revamping an e-commerce website to improve its functionality and user experience. The goal is to create a more visually appealing and user-friendly platform for customers to browse and purchase products.
Deezer, a popular music streaming service, is undergoing a repositioning strategy targeted towards the Generation Z demographic. This project aims to better understand the preferences and habits of this younger audience in order to effectively cater to their needs and interests.
Allianz Travel is a project aimed at redesigning the process of selling travel insurance to customers. The project seeks to enhance the user experience and streamline the purchasing process for travel insurance products.
Chanel : Nouvelles UI pour Générations Y/Z is a project aimed at modernizing the User Interface of the iconic fashion brand Chanel to cater to the preferences and expectations of the younger generations, specifically Generation Y and Z.
The project IKEA : Tests Utilisateurs nouvelle navigation aims to gather feedback from users on the new navigation system of the IKEA website. This project will involve conducting usability tests with actual users to identify any challenges or issues they may encounter while using the new navigation.
Dior : Nouvelles routines beauté is a project aimed at revolutionizing the beauty industry by introducing innovative and effective skincare routines. Through a combination of cutting-edge technology and luxurious ingredients, Dior is set to redefine the way we approach beauty rituals.
Cheerz : Reconstruction du programme de fidélité is a project aimed at revamping and optimizing the existing loyalty program for the company. The goal is to enhance customer engagement and retention through a more effective and rewarding loyalty system.
Orange : Télévision connectée et réseaux sociaux is a cutting-edge project that combines the power of television with the connectivity of social media platforms. This innovative concept aims to revolutionize the way we consume content and interact with others online.
The project "Guerlain : Comment vendre des parfums en ligne ?" aims to explore strategies for selling perfumes online. Guerlain is a prestigious French perfume brand with a long history of creating luxurious fragrances.
The Carrefour Banque : Tests Utilisateurs parcours project aims to gather feedback from users on the user experience journey of Carrefour Banque's digital platforms. Through this project, we seek to identify pain points and areas for improvement in order to enhance the overall usability and customer satisfaction.
Deezer : Repositionnement sur la génération Z
by Fast & Fresh - Psychologie des usagers, Connexion à la demande client (Fit to market) & Design d'expérience clientDescription
Deezer, a popular music streaming service, is undergoing a repositioning strategy targeted towards the Generation Z demographic. This project aims to better understand the preferences and habits of this younger audience in order to effectively cater to their needs and interests.
Challenge
The challenge lies in adapting Deezer's branding and marketing strategies to resonate with the values and behaviors of Generation Z. This tech-savvy and socially conscious generation has unique preferences when it comes to music consumption, requiring a fresh approach from the brand.
Additionally, competition in the music streaming industry is fierce, with numerous platforms vying for the attention of young consumers. Deezer must differentiate itself and offer compelling reasons for Generation Z to choose its service over others.
Understanding the specific tastes and trends of Generation Z, who value authenticity, diversity, and personalization, presents a challenge that requires a deep dive into research and market analysis.
Solution
The solution involves conducting extensive market research and consumer insights to identify the preferences and behaviors of Generation Z music listeners. Deezer will then tailor its product offerings, content recommendations, and marketing strategies to align with these insights.
By leveraging data analytics and user feedback, Deezer will optimize its user experience, interface design, and curated playlists to appeal to the unique sensibilities of Generation Z. The brand will also collaborate with popular influencers and artists to increase visibility and engagement among this demographic.
Through a combination of strategic partnerships, targeted campaigns, and personalized recommendations, Deezer aims to position itself as the go-to music streaming platform for Generation Z, offering a distinctive and engaging experience that resonates with this audience.
Impact
The repositioning strategy on Generation Z is expected to have a significant impact on Deezer's brand perception, user acquisition, and retention rates. By successfully resonating with this younger demographic, Deezer can increase market share, drive user engagement, and strengthen its competitive position in the music streaming industry.
Ultimately, the project aims to solidify Deezer's reputation as a forward-thinking and consumer-centric brand that understands and caters to the evolving preferences of its audience. By embracing the values and interests of Generation Z, Deezer can secure a loyal and engaged user base for years to come.
Through this repositioning initiative, Deezer seeks to establish itself as a trendsetter and innovator in the music streaming space, setting the stage for continued growth and success in an increasingly competitive market.