FIRMA Overview
FIRMA is a dynamic and innovative advertising agency based in the vibrant city of Barcelona, Spain. Established in 2006, FIRMA has quickly become a leading provider of top-notch advertising, social me... Read More
Services
12 services offered by FIRMAReviews
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3 projects performed by FIRMA
CHIQUITAS is an advertising project aimed at promoting healthy eating habits among children and families. Through creative and engaging campaigns, it encourages the consumption of fruits and vegetables as part of a balanced diet.

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CHIQUITAS
by FIRMA
Description
CHIQUITAS is an advertising project aimed at promoting healthy eating habits among children and families. Through creative and engaging campaigns, it encourages the consumption of fruits and vegetables as part of a balanced diet.
Challenge
The challenge faced by CHIQUITAS is to shift children's preferences towards healthier food options in a market saturated with unhealthy snacks and fast food. It is crucial to find innovative ways to make fruits and vegetables appealing to young consumers.
Solution
CHIQUITAS addresses this challenge by developing colorful and interactive advertising campaigns that showcase the fun and delicious aspects of fruits and vegetables. By using popular characters and engaging storytelling, it captures the attention of children and promotes healthy choices.
Impact
The impact of CHIQUITAS is seen in increased awareness and consumption of fruits and vegetables among children and families. By changing perceptions and attitudes towards healthy foods, it contributes to building a generation of healthier individuals with improved dietary habits.
