focalizando Overview
Focalizando is a leading advertising agency based in Cornellà de Llobregat, Spain. Established in 2004, Focalizando offers a wide range of services including advertising, online advertising, video pro... Read More
Services
10 services offered by focalizandoReviews
0 reviews for focalizandoPortfolio
7 projects performed by focalizando
FloraQueen - Redes sociales is a project dedicated to enhancing the online presence and engagement of the FloraQueen brand through social media platforms. With a focus on connecting with customers and promoting the beauty of flowers, this project aims to create a vibrant and interactive online community.

The Sony IMEX & Coca Cola project is a collaboration between two industry giants to create a promotional video highlighting their partnership and innovative products. The video production services provided for this project aimed to showcase the unique qualities of both brands and their joint initiatives.

EFIK - Spot con Jordi Sanchez is a project aimed at creating a promotional video with actor Jordi Sanchez. The video will showcase the features and benefits of a specific product or service in a creative and engaging way.

Entrevista IESE is a project aimed at showcasing the experiences and insights of alumni from IESE Business School. Through in-depth interviews, this project provides valuable perspectives on various industries and business trends.

Whiteboard para la Región de Murcia is a project aimed at promoting collaboration and innovation in the education sector in the region of Murcia, Spain. The project seeks to facilitate communication and idea sharing among educators, students, and parents through the use of virtual whiteboard technology.

Inmersiva is an innovative project aimed at showcasing the latest in immersive technology at events and exhibitions. Through the use of virtual and augmented reality, Inmersiva creates interactive and engaging experiences for attendees.

Pizarra animada Exitalia is a project that focuses on creating engaging animated videos for businesses and organizations. These videos are designed to captivate audiences and effectively communicate key messages in a visually appealing way.

Sony IMEX & Coca Cola
by focalizando
Description
The Sony IMEX & Coca Cola project is a collaboration between two industry giants to create a promotional video highlighting their partnership and innovative products. The video production services provided for this project aimed to showcase the unique qualities of both brands and their joint initiatives.
Challenge
One of the challenges faced during the project was to effectively convey the synergy between Sony IMEX and Coca Cola in a visually engaging way. The team had to ensure that the video accurately represented both brands while maintaining a cohesive narrative throughout.
Another challenge was to capture the essence of both companies' values and missions within a limited timeframe, ensuring that the message was clear and impactful to the target audience.
Additionally, the team had to coordinate logistics and schedules to align with the requirements of both Sony IMEX and Coca Cola, ensuring a smooth production process from start to finish.
Solution
To address these challenges, the team conducted thorough research on both brands to understand their core values and messaging. This allowed them to develop a creative concept that effectively showcased the partnership between Sony IMEX and Coca Cola.
The team also utilized state-of-the-art video production techniques and equipment to ensure high-quality visuals and sound for the final product. By collaborating closely with representatives from both companies, they were able to incorporate feedback and make necessary adjustments throughout the production process.
Through strategic planning and creative execution, the team was able to deliver a compelling video that successfully highlighted the partnership between Sony IMEX and Coca Cola, resonating with viewers and enhancing brand visibility.
Impact
The promotional video created for the Sony IMEX & Coca Cola project received positive feedback from both brands and their respective audiences. It generated increased brand awareness and engagement, ultimately leading to a boost in sales and market presence for both companies.
The video also helped to strengthen the partnership between Sony IMEX and Coca Cola, showcasing their shared values and commitment to innovation. By effectively communicating their collaboration through this video, the project contributed to the overall success and growth of both brands.
Overall, the impact of this project was significant, demonstrating the power of strategic partnerships and creative storytelling in driving business success and brand recognition in the competitive market.

