Grizzlink Overview
Grizzlink is a leading advertising and social media agency based in the heart of Czechia, Prague. With a team of expert marketers and creatives, we are dedicated to helping businesses thrive in the di... Read More
$10 – $49 number of employees
$150/hr - $199/hr hourly rate
$40,000 - $49,999 minimal budget
year founded
Services
12 services offered by Grizzlink
Advertising
Branding
Copywriting
Radio Advertising
TV Advertising
Marketing
Omnichannel Marketing
Market Research
Online Advertising
Native Advertising
Print Advertising
Social MediaReviews
0 reviews for GrizzlinkPortfolio
5 projects performed by Grizzlink
Telly: Rebranding is a project aimed at revamping the visual identity of a television network to better connect with its target audience. The project involves reimagining the logo, color scheme, and overall brand image to create a more modern and appealing look.
Hollandia is a community development project aimed at improving the quality of life of residents in a rural village in the Netherlands. The project focuses on sustainable agriculture, education, and infrastructure development to create a more resilient and prosperous community.
The CPI Property Group Reopening campaign focuses on promoting the safe and strategic reopening of properties and businesses within the CPI Property Group portfolio in response to the COVID-19 pandemic.
Costa Coffee is a multinational coffeehouse chain with over 3,800 stores across 32 countries. It was founded in London in 1971 and has since become one of the largest coffee chains in the world.
The Akinu project is a campaign aimed at supporting the entry into a new segment for a particular product or service. The project involves targeted advertising strategies to reach the desired audience in the new segment.
Telly: Rebranding
by GrizzlinkDescription
Telly: Rebranding is a project aimed at revamping the visual identity of a television network to better connect with its target audience. The project involves reimagining the logo, color scheme, and overall brand image to create a more modern and appealing look.
Challenge
One of the main challenges of this project is to maintain the essence and legacy of the television network while updating its brand to resonate with a younger demographic. It is crucial to strike a balance between tradition and innovation to ensure a successful rebranding.
Another challenge is to create a cohesive and consistent brand identity across various platforms and touchpoints, including on-air graphics, marketing materials, and digital assets.
Additionally, the rebranding project must be completed within a strict timeline and budget, requiring careful planning and execution to meet all objectives effectively.
Solution
The solution involves conducting thorough market research and audience analysis to understand the preferences and expectations of the target demographic. This information will inform the design decisions and brand strategy to ensure the rebranding resonates with the intended audience.
A multidisciplinary team of designers, marketers, and brand strategists will collaborate to develop a comprehensive rebranding plan that aligns with the network's goals and values. Iterative feedback and testing will be used to refine the brand elements until a final design is approved.
The implementation of the new brand identity will involve a phased approach, starting with internal communications and gradually transitioning to external promotions and advertising campaigns to create a seamless rollout.
Impact
The rebranding project is expected to have a positive impact on the television network by attracting a broader audience and enhancing brand loyalty among existing viewers. The refreshed brand image will differentiate the network from competitors and position it as a relevant and forward-thinking entertainment destination.
Internally, the rebranding efforts will boost employee morale and pride in representing a modern and engaging brand, fostering a culture of innovation and creativity within the organization. Externally, the new brand identity will generate buzz and excitement, driving increased viewership and revenue for the network.
Overall, Telly: Rebranding aims to reinvigorate the television network's image and create a lasting impression on audiences, stakeholders, and industry peers, setting the stage for continued growth and success in the ever-evolving media landscape.