Hilo Media Group, SL Overview
Hilo Media Group, SL is a cutting-edge advertising and marketing agency based in the vibrant city of Madrid, Spain. Founded in 2010, our team of creative professionals specializes in providing a wide ... Read More
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9 projects performed by Hilo Media Group, SL
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The Communications - Documentary: This is not a ball project aims to shed light on the misconceptions surrounding the game of soccer in underprivileged communities. Through interviews, footage, and storytelling, the documentary explores how the sport is more than just a game, but a means of empowerment and connection.

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Communications - Documentary: This is not a ball
by Hilo Media Group, SL
Description
The Communications - Documentary: This is not a ball project aims to shed light on the misconceptions surrounding the game of soccer in underprivileged communities. Through interviews, footage, and storytelling, the documentary explores how the sport is more than just a game, but a means of empowerment and connection.
Challenge
One of the main challenges of this project was to accurately portray the diverse voices and experiences within these communities without perpetuating stereotypes. Additionally, gaining access and trust from the individuals involved required careful navigation and sensitivity.
Solution
To address these challenges, the team utilized a collaborative approach in storytelling, involving community members in the production process. This helped ensure that the narratives portrayed were authentic and representative of the individuals' lived experiences.
Impact
As a result of this project, a greater understanding and appreciation for the transformative power of soccer in marginalized communities has been achieved. The documentary has sparked conversations and raised awareness about the social and cultural significance of the sport beyond just a ball game.

