Innate Motion Overview
Innate Motion is a leading advertising, social media, and innovation consulting company located in the vibrant city of Paris, France. Established in 2006, we pride ourselves on our ability to think ou... Read More
$10 – $49 number of employees
$50/hr - $99/hr hourly rate
$20,000 - $29,999 minimal budget
2006 year founded
Services
13 services offered by Innate Motion
Advertising
Brand Advertising
Branding
Brand Positioning
International Branding
Digital Marketing
Event
Corporate Event Management
Marketing
Print
Social Media
Social Media Listening
Innovation ConsultingReviews
4 reviews for Innate MotionInnateMotion helped us humanizing our target and land in a meaningful purpose for our brand The collaboration and the tools we used during the process. We started the process just before COVID and the agency was able to turn it in an opportunity to connect with consumers and run workshops in a different way.
If you want to do extraordinary things in life, you need to surround yourself with extraordinary people. The Innate Motion team is just that! Any project with them has provided our business with 10 years future-proof thinking. Innate Motion fulfills us with insights, energy and challenges our thinking – they are my (professional) oxygen. undefined
We worked together at 2 different occasion. First to redefine our brand purpose at local level and then in a similar process at global level. In the second process, they also worked on the execution of the new brand identity. Very deep and thorough, starting from the public, very participative to make sure the new brand vision is deeply embedded in the organization.
Innate Motion brought us techniques that can be transferred to all of our employees and beyond; from the way we brand our different business units and products. The process made us feel our human relevance in a way that no words can describe. undefined
Portfolio
10 projects performed by Innate Motion
Lacoste: Keeping tradition alive is a project dedicated to preserving the rich history and heritage of the iconic French brand Lacoste. Through this project, we aim to showcase the timeless elegance and classic designs that have made Lacoste a household name in the world of fashion.
The Helping Magnum liberalize pleasure project aims to assist Magnum, a popular ice cream brand, in expanding their offerings to appeal to a wider audience. By modernizing their product line and marketing strategies, Magnum hopes to attract a more diverse consumer base and increase sales. This project will involve research, analysis, and implementation of innovative ideas to achieve this goal.
The Redefining Masculinity project with Axe aims to challenge traditional ideas of masculinity and promote a more inclusive and diverse understanding of what it means to be a man in today's society.
Our project, Mapping the Future of Mobility for Renault, aims to address the evolving landscape of transportation and how it impacts the automotive industry. We will analyze emerging technologies, consumer trends, and regulatory changes to develop strategies for Renault to stay competitive in the future mobility market.
Essity - Support a movement against stereotypes is a project aimed at challenging and breaking down harmful stereotypes that limit individuals and contribute to inequality. Through awareness campaigns, education, and empowerment initiatives, we seek to create a more inclusive and diverse society where everyone is treated with respect and dignity.
Materialise: humanizing tech is a project aimed at bridging the gap between technology and human-centric design. It focuses on incorporating empathy, inclusivity, and user-centric approaches in the development of tech solutions.
Transforming Bledina from the core is a project aimed at revamping and modernizing the operations of Bledina, a well-known baby food brand. The project focuses on improving efficiency, sustainability, and innovation within the company.
The project "Localizing Sunsilk in South East Asia" aims to customize the popular haircare brand Sunsilk to better suit the needs and preferences of consumers in the diverse South East Asian market.
The project 'Engaging a collective to belief with Ben & Jerry’s' aims to bring together a diverse group of individuals to collectively work towards a common belief or cause. This initiative by Ben & Jerry’s seeks to harness the power of community and collaboration to drive positive change in the world.
Beauty Revolution Movement branding is a project aimed at revolutionizing the beauty industry by promoting inclusivity and diversity. Our mission is to challenge traditional beauty standards and empower individuals of all shapes, sizes, and backgrounds to feel confident and beautiful in their own skin.
Redefining masculinity with Axe
by Innate MotionDescription
The Redefining Masculinity project with Axe aims to challenge traditional ideas of masculinity and promote a more inclusive and diverse understanding of what it means to be a man in today's society.
Through this project, we seek to address the harmful stereotypes and expectations placed on men, encouraging them to express their emotions, vulnerabilities, and individuality without fear of judgment or ridicule.
By challenging these norms, we hope to create a more accepting and supportive environment for all individuals, regardless of gender, to be their authentic selves.
Challenge
The challenge we face is the deeply ingrained societal norms and expectations that have long defined masculinity in narrow and restrictive ways, often leading to toxic behaviors and mental health issues among men.
These norms can prevent men from seeking help, expressing their emotions, or deviating from traditional roles, ultimately limiting their personal growth and emotional well-being.
By confronting these challenges head-on, we aim to spark conversations, challenge stereotypes, and empower men to redefine masculinity on their own terms.
Solution
Our solution involves creating a platform for open dialogue, education, and advocacy to challenge toxic masculinity and promote healthier and more inclusive expressions of manhood.
We work with partners and influencers to amplify diverse voices, share personal stories, and provide resources for men to explore and embrace their authentic selves without shame or judgment.
Through workshops, campaigns, and community engagement, we aim to shift cultural attitudes and behaviors towards a more positive and empowering vision of masculinity.
Impact
The impact of the Redefining Masculinity project with Axe is to create a ripple effect of positive change, empowering men to break free from harmful stereotypes and embrace their full range of emotions and identities.
By fostering a more inclusive and accepting environment, we hope to reduce stigma, improve mental health outcomes, and promote healthier relationships and behaviors among men and their communities.
Ultimately, our goal is to redefine masculinity in a way that celebrates diversity, respect, and authenticity, creating a more equitable and compassionate world for all individuals.