Kapu Digital Overview
Kapu Digital is a cutting-edge digital marketing agency based in Nairobi, Kenya. Established in 2016, we specialize in providing a wide range of services including advertising, social media management... Read More
$10 – $49 number of employees
$0/hr - $24/hr hourly rate
$30,000 - $39,999 minimal budget
2016 year founded
Services
14 services offered by Kapu Digital
Advertising
Creative
Branding
Copywriting
Advertising Campaign
Brand Identity
Corporate Identity
Online Marketing
Marketing
Media Buying
Social Media
Graphic Chart Design
Photography
Web ContentReviews
0 reviews for Kapu DigitalPortfolio
3 projects performed by Kapu Digital
Arena One Content Marketing is a project focused on providing high-quality content marketing services to businesses looking to enhance their online presence. Our team specializes in creating engaging and visually appealing content to help our clients stand out in a crowded digital landscape.
The Website, UX project titled 'Revamping Culinary Expression' aims to enhance the user experience of a culinary website by updating its design and functionality to better showcase recipes and cooking techniques.
Branding: Re-expression of a legacy is a project focused on revitalizing the identity and image of a well-established brand that is looking to reach a new audience or adapt to changing market trends.
Branding: Re-expression of a legacy
by Kapu DigitalDescription
Branding: Re-expression of a legacy is a project focused on revitalizing the identity and image of a well-established brand that is looking to reach a new audience or adapt to changing market trends.
Challenge
The challenge of this project lies in balancing the brand's existing legacy and values with the need for modernization and relevancy in today's competitive market.
It requires careful consideration of brand heritage, consumer perception, and market positioning to ensure a successful re-expression that resonates with both existing and potential customers.
Additionally, overcoming internal resistance to change and managing stakeholder expectations are key challenges to address in the process.
Solution
The solution involves conducting thorough research and analysis to understand the brand's history, market landscape, and target audience demographics and preferences.
By leveraging this knowledge, a comprehensive branding strategy can be developed that honors the brand's legacy while introducing fresh elements to capture the attention of new consumers.
This may include updating visual identity, messaging, and communication channels to align with current trends and consumer expectations.
Impact
The impact of this re-expression of a legacy brand can be transformative, revitalizing the brand's image and attracting new customers while maintaining loyalty among existing ones.
By successfully modernizing and repositioning the brand, it can increase market share, revenue, and overall brand equity in a competitive marketplace.
Ultimately, the project aims to create a lasting and positive impression that helps the brand thrive and grow for years to come.