KOCH ESSEN + Kommunikation Design GmbH Overview
KOCH ESSEN + Kommunikation Design GmbH is a premier advertising and communication agency based in Essen, Germany. With over 40 years of experience in the industry, our team of experts specializes in p... Read More
Services
21 services offered by KOCH ESSEN + Kommunikation Design GmbHReviews
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4 projects performed by KOCH ESSEN + Kommunikation Design GmbH
POS-Werbemedien is a project that specializes in advertising services for businesses looking to increase their visibility and attract more customers. With a focus on point-of-sale advertising, we help clients create impactful campaigns that reach their target audience at the right place and time.

Employer Branding is a strategic approach to shaping and promoting a company's reputation as an employer of choice. It involves creating a compelling employer brand that attracts top talent and retains employees.

Markenrelaunch is a project aimed at revamping the brand image and online presence of a company. Through a strategic approach, this project focuses on enhancing the company's visibility in the market and attracting more customers.

Showreels der Agentur is a project focused on creating high-quality video production services for various clients. With a team of talented professionals, we strive to capture the essence of each client's brand and vision through dynamic and engaging videos.

Employer Branding
by KOCH ESSEN + Kommunikation Design GmbH
Description
Employer Branding is a strategic approach to shaping and promoting a company's reputation as an employer of choice. It involves creating a compelling employer brand that attracts top talent and retains employees.
Challenge
One of the key challenges in employer branding is standing out in a crowded market and differentiating your company from competitors. It can be difficult to communicate your company culture and values effectively to potential candidates.
Another challenge is maintaining a consistent employer brand across all communication channels and touchpoints, from job postings to social media.
Additionally, measuring the impact of employer branding efforts and ROI can be a challenge for many organizations.
Solution
Employer Branding services provided include targeted advertising campaigns that showcase your company culture and values to potential candidates. These campaigns can help attract top talent and increase employee engagement.
Employer Branding also involves developing an employer value proposition (EVP) that highlights what sets your company apart as an employer of choice. This EVP can be used in all employer branding efforts to create a consistent message.
Employer Branding services may also include employer branding audits, employee surveys, and employer branding workshops to help organizations understand their current employer brand and identify areas for improvement.
Impact
By effectively implementing employer branding strategies, companies can see an increase in the quality of job applicants, higher employee retention rates, and improved overall company reputation. These efforts can also lead to a more engaged and motivated workforce.
Employer Branding can help companies attract top talent that aligns with their values and culture, leading to better employee satisfaction and productivity. Ultimately, a strong employer brand can give organizations a competitive edge in the talent market.
Measuring the impact of employer branding efforts through key performance indicators (KPIs) such as employee turnover rates, employee satisfaction scores, and applicant quality can help organizations track the success of their employer branding initiatives.

