Liquid Designs Overview
Liquid Designs is a cutting-edge design agency based in the heart of India, New Delhi. With a strong focus on branding, print, design, user experience (UX/UI), mobile apps, and web design, Liquid Desi... Read More
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10 projects performed by Liquid Designs
The Paytm Logo & Identity Design project focuses on creating a new visual identity for the Paytm brand. The goal is to modernize the existing logo and branding elements to better reflect the company's innovative and forward-thinking approach.

Mat.se Website UI Design project aims to enhance the user experience of an online grocery shopping platform by creating a visually appealing and user-friendly interface.

The VelvetCase Website UI and UX Design project involves redesigning the user interface and experience of the VelvetCase e-commerce website to enhance its functionality and aesthetics.

Excelonz Web UI and Identity Redesign project aims to revamp the user interface and branding of the Excelonz platform, a popular productivity tool for businesses and individuals alike.

O3 Capital Website Design is a project aimed at creating a visually appealing and user-friendly website for a financial services company. The website will provide information about the services offered by O3 Capital and serve as a platform for potential clients to learn more about the company.

The Matse Photo Recipe App Design project is a mobile application focused on providing users with step-by-step recipe instructions through visual imagery. The app aims to make cooking and following recipes more accessible and enjoyable for users of all skill levels.

Kokaihop App Design is a project focused on creating a user-friendly and visually appealing mobile app for food lovers. The app aims to provide a platform for users to discover and share recipes, connect with other food enthusiasts, and explore new culinary experiences.

TCY Online Website & Dashboard Design is a project aimed at revamping the user interface and experience of the TCY Online platform. The goal is to create a modern and user-friendly design that enhances the overall usability of the website and dashboard.

Zefmo Web and App UI and UX is a project focused on creating a user-friendly and visually appealing interface for a mobile application. The goal is to enhance the overall user experience and maximize user engagement.

The Yatra Corporate Brochure Design project focuses on creating a visually appealing and informative brochure for a corporate travel agency. The brochure will showcase the wide range of services offered by Yatra and highlight the company's commitment to providing exceptional travel experiences.

VelvetCase Website UI and UX Design
by Liquid Designs
Description
The VelvetCase Website UI and UX Design project involves redesigning the user interface and experience of the VelvetCase e-commerce website to enhance its functionality and aesthetics.
Challenge
One of the main challenges faced in this project was to create a design that catered to the diverse needs of the website's target audience, which includes both casual shoppers and serious buyers looking for high-end jewelry.
Another challenge was to ensure that the new design maintained the brand's image and identity, while also incorporating modern design trends and features to stay competitive in the market.
Additionally, the website needed to be optimized for mobile devices to provide a seamless user experience across all platforms.
Solution
To address these challenges, the design team conducted extensive research on user behavior and preferences to create a user-friendly interface that simplifies the shopping process and showcases the jewelry collection effectively.
The new design incorporates a clean and elegant aesthetic that reflects the brand's luxury image, while also incorporating intuitive navigation and interactive features to engage users and encourage them to explore the website further.
By implementing responsive design principles, the website now offers a consistent and optimized experience on all devices, ensuring that users can easily browse and purchase jewelry on the go.
Impact
The redesign of the VelvetCase website has resulted in a significant improvement in user engagement and conversion rates, as users find it easier and more enjoyable to browse and shop for jewelry on the platform.
The updated design has also helped to strengthen the brand's image and reputation in the market, attracting new customers and retaining existing ones who appreciate the enhanced user experience.
Overall, the VelvetCase Website UI and UX Design project has been instrumental in driving business growth and establishing the brand as a leader in the online jewelry marketplace.

