Luzroja: Agencia creativa, marketing digital y web Overview
Luzroja is a dynamic and innovative creative agency based in the vibrant city of Barcelona, Spain. Established in 2012, we specialize in providing a wide range of services including advertising, copyw... Read More
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9 projects performed by Luzroja: Agencia creativa, marketing digital y web
Badi is a project that aims to revolutionize the way people find roommates and rental properties. It provides a platform for individuals to connect with like-minded roommates and secure affordable housing options.

Financiación Club Card is a project aimed at providing financial support to club members through a unique card system. Members can benefit from exclusive discounts, rewards, and special offers from partnering businesses.

Vila Habana is a project focused on providing luxury vacation rentals in Havana, Cuba. The properties are carefully selected to offer guests a unique and authentic Cuban experience.

St Nicholas School is a project aimed at providing quality education to underprivileged children in the community. The school focuses on holistic development, including academic, emotional, and physical growth.

Be Alive is a project aimed at promoting mindfulness and self-care through various activities and resources. It focuses on helping individuals connect with themselves and the world around them in a meaningful way.

Solé Diesel is a project that focuses on creating innovative solutions for marine propulsion and power generation systems. With a strong emphasis on quality and reliability, Solé Diesel aims to provide cutting-edge technology to the marine industry.

Spot Tibidabo 2021 is a project focused on promoting the iconic Tibidabo amusement park through advertising and photography. Situated in Barcelona, Spain, Tibidabo offers breathtaking views of the city and a nostalgic amusement park experience.

New Life de MediaMarkt is a project aimed at revamping the brand image of MediaMarkt and attracting more customers to their stores. Through creative advertising strategies and compelling copywriting, the project seeks to highlight the unique selling points of MediaMarkt and differentiate it from competitors in the market.

Lobby 1906 is a project aimed at creating a modern and welcoming environment for building lobbies. The project focuses on enhancing the overall aesthetic appeal and functionality of lobbies through innovative design solutions.

New Life de MediaMarkt
by Luzroja: Agencia creativa, marketing digital y web
Description
New Life de MediaMarkt is a project aimed at revamping the brand image of MediaMarkt and attracting more customers to their stores. Through creative advertising strategies and compelling copywriting, the project seeks to highlight the unique selling points of MediaMarkt and differentiate it from competitors in the market.
Challenge
One of the biggest challenges faced by MediaMarkt was its outdated brand image and lack of appeal to younger demographics. The project needed to find a way to modernize the brand while still retaining its core values and customer base. Additionally, there was a need to increase foot traffic in physical stores amidst growing competition from online retailers.
Solution
The solution involved creating fresh and engaging advertising campaigns that resonated with the target audience. By utilizing innovative copywriting techniques, the project was able to communicate the value proposition of MediaMarkt in a more compelling way. In addition, the project also focused on integrating digital marketing strategies to reach a wider audience and drive traffic to both online and offline stores.
Impact
As a result of the project, MediaMarkt saw a significant increase in brand awareness and customer engagement. The revamped image of the brand helped attract a younger demographic, leading to a growth in sales and market share. The project also helped establish MediaMarkt as a leader in the retail industry, setting a benchmark for other competitors to follow.

