Obvious Overview
Obvious is a leading digital marketing agency based in Bengaluru, India, that specializes in providing cutting-edge digital marketing, growth marketing, and mobile app services to clients around the w... Read More
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6 projects performed by Obvious
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Gojek
by Obvious
Description
Gojek is a multi-service platform based in Indonesia that offers a variety of on-demand services such as transportation, food delivery, and payments. The platform aims to provide convenience and accessibility to its users by offering a one-stop solution for their everyday needs.
Challenge
One of the main challenges for Gojek was to seamlessly integrate various services into a single platform without compromising the user experience. Additionally, the company also faced competition from other similar platforms in the market.
Solution
Gojek addressed these challenges by focusing on user experience (UX/UI) design to ensure a seamless and intuitive interface for its users. The platform also leveraged technology to optimize its services and provide personalized recommendations to users based on their preferences.
Impact
As a result of its efforts, Gojek has become one of the leading super apps in Southeast Asia, with millions of users relying on its services every day. The platform has not only transformed the way people access everyday services but has also created job opportunities for thousands of service providers.

