On Air Collective Overview
On Air Collective is a dynamic and innovative company based in the bustling city of Hong Kong, located on Hong Kong Island. Established in 2015, our team of experts specializes in a wide range of serv... Read More
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10 projects performed by On Air Collective
The ART BASEL 2023 | Awol Erizku: Gravity Launch Event is a highly anticipated art exhibition showcasing the work of renowned artist Awol Erizku. This event will bring together art enthusiasts, influencers, and the public to experience Erizku's latest collection in a captivating setting.

Talisker Wilderness Excursion is a project that aims to connect outdoor enthusiasts with nature through a series of wilderness adventures. Participants will have the opportunity to explore remote and untouched landscapes, engage in various outdoor activities, and learn about the importance of conservation and sustainability.

[NIKE NTC] Feel Your All is a project aimed at promoting an active and healthy lifestyle among individuals. Through a series of events and community engagements, the project encourages people to push their limits and reach their full potential.

Savouring The Earth Immersive Dining Event is a one-of-a-kind culinary experience that combines art, music, and food to create a truly immersive dining experience. Guests are taken on a journey through different sensory experiences, all centered around sustainable and locally sourced ingredients.

The Eagle has landed | Aerie by American Eagle HK is a project aimed at promoting the Aerie brand by American Eagle in Hong Kong. The project showcases the brand's commitment to body positivity, inclusivity, and sustainability.

We are “Vansmily” | VANS Asia Pacific is a project aimed at promoting the Vans brand in the Asia Pacific region. Through various marketing strategies and campaigns, we strive to increase brand awareness and sales for Vans products.

Singleton Gallery (2021) is a project that aims to showcase and promote emerging artists through curated exhibitions and events. The gallery provides a platform for artists to connect with a wider audience and gain recognition for their work.

Five Guys Hong Kong is a project aimed at promoting the popular American burger chain in the bustling city of Hong Kong. With a focus on delivering high-quality events, marketing strategies, public relations, and professional photography services, Five Guys Hong Kong strives to create a memorable and engaging brand experience for its customers.

The Swire – Tong Chong Street project ran from 2018 to 2020 and aimed to revitalize the Tong Chong Street market in Hong Kong. The project involved various initiatives to attract more visitors and create a vibrant community hub.

The Van Gogh Alive Exhibition | The beauty of genius is a groundbreaking experience that immerses visitors in the works of the famous artist Vincent Van Gogh. Through a unique combination of high-definition projections, music, and aromas, the exhibition brings Van Gogh's art to life in a way that has never been seen before.

Five Guys Hong Kong
by On Air Collective
Description
Five Guys Hong Kong is a project aimed at promoting the popular American burger chain in the bustling city of Hong Kong. With a focus on delivering high-quality events, marketing strategies, public relations, and professional photography services, Five Guys Hong Kong strives to create a memorable and engaging brand experience for its customers.
Challenge
One of the main challenges faced by Five Guys Hong Kong is establishing a strong presence in a competitive market saturated with various fast-food options. Additionally, ensuring brand consistency and building a loyal customer base can be daunting tasks in a diverse and dynamic city like Hong Kong.
Solution
Through strategic event planning, innovative marketing campaigns, effective public relations efforts, and captivating photography, Five Guys Hong Kong addresses these challenges head-on. By creating unique and memorable experiences for customers and consistently engaging with them through various channels, the project aims to build brand loyalty and increase brand awareness.
Impact
The services provided by Five Guys Hong Kong have already made a significant impact on the brand's presence in Hong Kong, attracting new customers and generating buzz in the local market. By leveraging a combination of event management, marketing strategies, PR, and photography services, the project is poised to continue growing and solidifying Five Guys as a beloved and recognizable brand in the region.
