Purobianco Overview
Purobianco is a premier branding and marketing agency based in the heart of Italy, Rome. Since its inception in 2007, Purobianco has been dedicated to helping businesses elevate their brand identity t... Read More
Services
31 services offered by PurobiancoReviews
7 reviews for PurobiancoCreare un brand che fosse spendibile sul mercato nazionale per l'assistenza informatica professionale alle aziende. La disponibilità e la professionalità del team
Si sono occupati della creazione del brand per il mio ristorante e del lancio dei profili social. Professionali, attenti e disponibili. undefined
Consiglio Purobianco per la professionalità e l'attenzione al dettaglio. Alessandro molto preparato nel brand management. undefined
Tra le migliori agenzie di Roma per quanto riguarda il branding. Consigliati! undefined
Migliora la comunicazione aziendale ai fini di avere una migliore immagine Purobianco è un fornitore reliable, puoi contarci sempre
Tra le migliori agenzie di Roma per quanto riguarda il branding. Consigliati undefined
Il lancio del mio brand sul territorio nazionale. Molto empatici e propositivi, ottimo il livello di design e le strategie di lancio proposte.
Portfolio
10 projects performed by Purobianco
Our Packaging + Special Edition Box project focuses on creating unique and eye-catching packaging solutions for our clients. We aim to provide not only functional packaging but also a memorable unboxing experience for their customers.

The project "Acquisizione clienti e CRO pasticceria" focuses on acquiring new customers and optimizing the conversion rate for a pastry shop. The goal is to increase the number of customers and improve the overall performance of the business.

Brand repositioning involves a strategic shift in the way a company's brand is perceived in the market. In this project, we aim to specifically target architects as our primary audience to drive brand awareness and engagement within this specialized sector.

Our B2B lead generation with motion graphics video project aims to help businesses attract and convert leads through engaging visual content.

The benefits of the supplementary healthcare plan project aims to educate individuals on the advantages of having an additional healthcare coverage to complement their primary insurance. This project will provide information on the various types of supplementary plans available and how they can enhance overall healthcare coverage.

The Municipium App launch video showcases the innovative features and benefits of the new app designed to streamline communication between local governments and citizens.

Our Jewellery and Watch ecommerce project is a platform where customers can browse and purchase a wide range of high-quality jewellery and watches from the comfort of their own home. With a user-friendly interface and secure payment options, we aim to provide a seamless shopping experience for our customers.

Our project focuses on creating a visually appealing and user-friendly website design that seamlessly adapts to different screen sizes and devices. In addition to responsive design, we also incorporate custom illustrations to enhance the overall aesthetics of the website.

Packaging & product design is a project focused on creating visually appealing and functional packaging for various products. The design of the packaging plays a crucial role in attracting customers and conveying the brand's message.

Our project, "Branding, brochure and photo shooting," focuses on creating a cohesive and impactful brand identity for our clients. Through strategic design and messaging, we aim to communicate the essence and values of the brand to their target audience.

Brand repositioning to focus on architects
by Purobianco
Description
Brand repositioning involves a strategic shift in the way a company's brand is perceived in the market. In this project, we aim to specifically target architects as our primary audience to drive brand awareness and engagement within this specialized sector.
Challenge
One of the challenges in repositioning our brand to focus on architects is the need to understand their unique needs, preferences, and pain points. It requires a deep dive into the architecture industry to tailor our messaging and offerings effectively.
Another challenge is to differentiate our brand from competitors who may also be targeting architects. We need to clearly communicate our unique value proposition and stand out in a crowded market.
Lastly, gaining the trust and loyalty of architects who may already have established relationships with other brands can be a hurdle. Building credibility and showcasing our expertise in the field is essential to overcoming this challenge.
Solution
Our solution involves conducting thorough research and analysis to understand the specific needs and pain points of architects. By tailoring our messaging and offerings to address these needs, we can effectively resonate with our target audience.
We will also focus on highlighting our unique value proposition and key differentiators to position our brand as the go-to choice for architects. This will involve creating compelling marketing and communication strategies that showcase our expertise and commitment to the architecture industry.
Additionally, we will prioritize building strong relationships with architects through personalized interactions, providing valuable resources, and delivering exceptional customer service. By fostering trust and loyalty, we can establish a strong presence within the architecture community.
Impact
The impact of this brand repositioning project is expected to result in increased brand awareness and engagement among architects. By effectively targeting this specialized audience, we can drive growth, expand our market reach, and ultimately increase revenue and market share.
Furthermore, by differentiating our brand and showcasing our expertise in the architecture industry, we can establish ourselves as a trusted and preferred partner for architects. This will lead to long-term relationships, repeat business, and a strong competitive advantage in the market.
Overall, the impact of this project will not only benefit our brand's reputation and visibility within the architecture sector but also contribute to our overall business success and growth.

