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Company RedFern Digital

RedFern Digital

Shanghai, China

Making Brands Have Impact.

RedFern Digital Overview

RedFern Digital is a leading digital marketing agency based in China, specifically in the bustling city of Shanghai. Established in 2010, our team of highly skilled professionals is dedicated to provi... Read More

MonetizationIc$50$249 number of employees
ScheduleIc$50/hr - $99/hr hourly rate
PeopleAltIc$40,000 - $49,999 minimal budget
FlagIc2010 year founded
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Services

33 services offered by RedFern Digital
AdvertisingAdvertising
CreativeCreative
BrandingBranding
CopywritingCopywriting
DesignDesign
Video ProductionVideo Production
Full-ServiceFull-Service
Brand AwarenessBrand Awareness
RebrandingRebranding
Key VisualKey Visual
Digital MarketingDigital Marketing
Digital OnlineDigital Online
EventEvent
Influencer MarketingInfluencer Marketing
MarketingMarketing
Competitive AnalysisCompetitive Analysis
Consumer MarketingConsumer Marketing
Market ExpansionMarket Expansion
Market ResearchMarket Research
MediaMedia
Online AdvertisingOnline Advertising
Digital AdvertisingDigital Advertising
Public Relations (PR)Public Relations (PR)
Online PROnline PR
Social MediaSocial Media
Social Media ListeningSocial Media Listening
AnimationAnimation
Packaging DesignPackaging Design
PhotographyPhotography
Data ConsultingData Consulting
EcommerceEcommerce
eCommerce MarketingeCommerce Marketing
Web DesignWeb Design
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Portfolio

10 projects performed by RedFern Digital
TEMP_PROFILEIc
Digital and O2O Strategy for Frank and Oak

Frank and Oak is a fashion retailer that wanted to enhance their digital and O2O strategies to drive more online and in-store sales. The goal was to create a seamless shopping experience for their customers across all channels.

Services provided
Advertising
Copywriting
Event
TEMP_PROFILEIc
China Market Research for Frank Body

The China Market Research project for Frank Body involves conducting comprehensive research on the Chinese market to identify opportunities for expanding the brand's presence in the region. This project aims to provide valuable insights into consumer preferences, competitor analysis, and market trends in China.

Services provided
TEMP_PROFILEIc
China Market Research for Grainshaker

The China Market Research project for Grainshaker aims to gather essential information about the Chinese market for the company's products. This includes analyzing consumer preferences, market trends, and competition in the region.

Services provided
TEMP_PROFILEIc
China Market Research for NED

The China Market Research for NED project aims to provide valuable insights and data on the current market trends and consumer behaviors in China.

Services provided
TEMP_PROFILEIc
China Market Research & Entry Strategy for SUNNEI

The China Market Research & Entry Strategy project for SUNNEI aims to analyze the Chinese market and develop a strategic plan for the brand's successful entry into the market.

Services provided
TEMP_PROFILEIc
China Market Research for Fusion Health

China Market Research for Fusion Health is a comprehensive project aimed at exploring opportunities and understanding consumer preferences in the Chinese market for health and wellness products. The research will focus on identifying key trends, market demands, and competitive landscape in order to develop effective strategies for market penetration.

Services provided
TEMP_PROFILEIc
China Market Research & Digital Strategy for F45

The China Market Research & Digital Strategy project for F45 involves conducting in-depth market research to understand the target audience and competition in the Chinese fitness industry. The goal is to develop a comprehensive digital strategy to effectively penetrate this market and increase brand awareness for F45.

Services provided
TEMP_PROFILEIc
Digital Marketing Strategy for Dermal Therapy

Our project, Digital Marketing Strategy for Dermal Therapy, focuses on creating an effective online marketing plan for a skincare brand that specializes in dermal therapy products. This strategy will help the brand expand its reach and increase brand awareness among its target audience.

Services provided
Advertising
Influencer Marketing
TEMP_PROFILEIc
Social Media Marketing for Hawkers

Our project, Social Media Marketing for Hawkers, aims to help small food businesses increase their online presence and attract more customers through effective social media marketing strategies.

Services provided
Advertising
Online Advertising
TEMP_PROFILEIc
Production & Digital Marketing for Sara Lee

The Production & Digital Marketing project for Sara Lee focuses on creating innovative advertising campaigns and compelling copywriting to drive brand awareness and customer engagement.

Services provided
Advertising
Copywriting
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Portfolio Logo

China Market Research & Digital Strategy for F45

by RedFern Digital
TEMP_PROFILEIc

Description

The China Market Research & Digital Strategy project for F45 involves conducting in-depth market research to understand the target audience and competition in the Chinese fitness industry. The goal is to develop a comprehensive digital strategy to effectively penetrate this market and increase brand awareness for F45.

Challenge

One of the main challenges of entering the Chinese market is the cultural differences and unique consumer behaviors compared to Western markets. Additionally, the competitive landscape in the fitness industry in China is fierce, making it crucial to differentiate F45 and stand out among other fitness brands.

Another challenge is navigating the complex digital ecosystem in China, which includes popular platforms like WeChat, Weibo, and Baidu. Understanding how to leverage these platforms effectively to reach the target audience is essential for the success of the digital strategy.

Solution

Our solution involves conducting extensive market research to gain insights into the preferences and behaviors of Chinese consumers when it comes to fitness and wellness. By understanding the target audience, we can tailor F45's digital strategy to resonate with the Chinese market and drive engagement.

We will also collaborate with local experts and influencers in the fitness industry to help establish credibility and build brand awareness for F45 in China. By leveraging these partnerships and insights from our research, we can create a compelling digital strategy that sets F45 apart from competitors.

Impact

By implementing this China Market Research & Digital Strategy for F45, we aim to increase brand visibility and attract a larger customer base in the Chinese market. The insights gained from our research and the tailored approach to digital marketing will help F45 establish a strong presence and drive growth in this competitive market.

Ultimately, the impact of this project will be measured by the increase in brand awareness, customer engagement, and overall market share for F45 in China. By successfully executing the digital strategy, we can position F45 as a leading fitness brand in the Chinese market.

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Locations
Headquarter
Shanghai, China
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