reflexgroup Overview
Reflexgroup is a full-service creative agency based in the heart of London, offering a wide range of services to help businesses grow and thrive in the digital age. With over three decades of experien... Read More
$10 – $49 number of employees
$100/hr - $149/hr hourly rate
$20,000 - $29,999 minimal budget
1988 year founded
Services
35 services offered by reflexgroup
Advertising
Branding
Design
Video Production
Web Development
Full-Service
Brand Positioning
Rebranding
Brand Identity
Corporate Identity
Brand Strategy
Key Visual
Digital Marketing
Influencer Marketing
Marketing
Mobile Marketing
Communication Strategy
Travel Marketing
Online Advertising
Print
Public Relations (PR)
Social Media
Graphic Chart Design
Infographic Design
Logo Design
Packaging Design
Photography
Ecommerce
Innovation Consulting
Mobile App
Web Design
Website Revamping
Wordpress Design
Responsive Web Design
Wordpress DevelopmentReviews
0 reviews for reflexgroupPortfolio
10 projects performed by reflexgroup
The Color of the Year 2017 project is a creative initiative that aims to highlight and celebrate the trending color of the year. It brings together designers, artists, and creative professionals to explore the various ways in which the chosen color can be incorporated into different projects and designs.
The Bright Take Flight is a creative project that focuses on helping businesses and individuals elevate their brand through advertising, video production, and photography services.
One in a Million is a project aimed at showcasing unique individuals and their inspiring stories. Through a combination of advertising, video production, online advertising, and photography, we highlight the remarkable achievements and experiences of these extraordinary individuals.
Vanguard Motors is a cutting-edge automotive advertising agency that specializes in helping car manufacturers and dealerships reach their target audiences and increase sales.
De Blangy is a project focused on promoting sustainable living practices within communities. Through various initiatives, De Blangy aims to educate individuals on the importance of environmental conservation and provide them with the tools and resources needed to make more eco-friendly choices.
Ferrari is a project aimed at creating a successful advertising campaign for a luxury car brand. The project involves developing strategies to reach a target audience and increase brand awareness.
Essie is a comprehensive project that focuses on providing high-quality video production, social media management, and photography services. Our team is dedicated to helping businesses and individuals create engaging content and increase their online presence.
The Digital Education | MBA in Hospitality project is a cutting-edge online program designed for individuals seeking advanced education in the hospitality industry. The program combines traditional MBA coursework with specialized hospitality courses to provide students with a comprehensive understanding of both business principles and industry-specific strategies.
Agent Provocateur is a project that aims to revolutionize the way people interact with and utilize mobile apps. By combining cutting-edge technology with innovative design, this project provides users with a seamless and intuitive experience on their smartphones.
Rebranding is a strategic marketing initiative that involves creating a new look, feel, and message for a company's brand in order to attract new customers and re-engage existing ones. It often includes a redesign of the logo, website, and marketing materials to reflect the company's evolving identity and goals.
Rebranding
by reflexgroupDescription
Rebranding is a strategic marketing initiative that involves creating a new look, feel, and message for a company's brand in order to attract new customers and re-engage existing ones. It often includes a redesign of the logo, website, and marketing materials to reflect the company's evolving identity and goals.
Challenge
One of the main challenges of rebranding is ensuring that the new brand image is well-received by customers and stakeholders. It can be difficult to strike the right balance between maintaining brand recognition and introducing a fresh, updated look that resonates with the target audience.
Another challenge is managing the internal and external communication around the rebranding effort to ensure a smooth transition and minimize confusion or backlash. Employees, clients, and partners all need to be informed and on board with the new brand direction.
Additionally, rebranding can be a time-consuming and costly process, requiring careful planning, execution, and evaluation to ensure that the investment yields a positive return on investment for the company.
Solution
To successfully rebrand, companies should start by conducting thorough market research to understand their target audience, competitors, and industry trends. This will help them identify key insights and opportunities for differentiation in the marketplace.
Next, companies should develop a clear brand strategy that outlines their brand positioning, messaging, visual identity, and communication plan. This will serve as a roadmap for the rebranding effort and ensure consistency across all touchpoints.
Finally, companies should engage with internal and external stakeholders throughout the rebranding process, seeking feedback and buy-in to build support and momentum for the new brand. This collaborative approach will help ensure a successful rebrand that resonates with customers and drives business growth.
Impact
Rebranding can have a significant impact on a company's reputation, customer perception, and bottom line. A successful rebrand can help a company stand out in a crowded marketplace, attract new customers, and re-energize existing ones.
By refreshing their brand image and messaging, companies can signal to customers that they are innovative, forward-thinking, and committed to meeting their needs. This can lead to increased brand loyalty, higher customer engagement, and ultimately, improved sales and profitability.
Overall, rebranding is a powerful tool for companies looking to reposition themselves in the market, differentiate from competitors, and drive long-term growth and success.