RMAA Group Overview
RMAA Group is a leading advertising and social media agency based in Moscow, Russia. Established in 2008, the company has built a strong reputation for delivering innovative and effective marketing so... Read More
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2 projects performed by RMAA Group
Our advertising campaign for LOTTE aims to increase brand awareness and engagement through targeted social media marketing strategies.

The promotion of a German Online Game in Russia project aims to increase awareness and engagement of a German online game within the Russian market. Through targeted advertising and social media campaigns, the goal is to attract new players and build a strong player base in Russia.

The promotion of German Online Game in Russia
by RMAA Group
Description
The promotion of a German Online Game in Russia project aims to increase awareness and engagement of a German online game within the Russian market. Through targeted advertising and social media campaigns, the goal is to attract new players and build a strong player base in Russia.
Challenge
The main challenge of this project is to break into the competitive Russian gaming market and stand out among other popular online games. Additionally, overcoming language and cultural barriers to effectively communicate the game's features and benefits to Russian players is crucial for success.
Solution
To address these challenges, the project will utilize targeted online advertising campaigns tailored to the Russian audience. Social media platforms will be leveraged to engage with potential players, create buzz around the game, and provide a platform for player interactions and feedback.
Impact
By implementing strategic advertising and social media tactics, the project aims to increase the game's visibility and attract a large number of Russian players. Building a strong player base in Russia will not only increase revenue for the game developers but also help establish a loyal community of players who can further promote the game through word of mouth.
