SSP.NG Overview
SSP.NG is a cutting-edge digital agency based in the bustling city of Lagos, Nigeria. Founded in 2013, our team of innovative and creative professionals is dedicated to providing top-notch advertising... Read More
Services
28 services offered by SSP.NGReviews
3 reviews for SSP.NGRight from inception till present, Super Stars Promotions has been our trusted ally for brand management. We are proud to say that the quality of your services and dedication to duty has endeared you to us. Keep up the good work and keep being the best. undefined
It's quite fulfilling working with you guys at ssp.ng I derived value for my investment undefined
It's a pleasure to attest that Super Stars Promotions Limited (ssp,ng) manages all our marketing & sales activities. Their Direct Sales agents and merchandisers on the field and instore are the bomb. 100% Feels good to take a walk while someone else clears the mess. Thank you SSP undefined
Portfolio
3 projects performed by SSP.NG
Experiential Marketing/Brand Activation is a unique project that focuses on creating immersive experiences for consumers to build brand awareness and engagement. Through interactive campaigns and events, brands can connect with their target audience on a more personal level.

Integrated Marketing Communication (IMC) is a strategic approach that combines all aspects of marketing communication to ensure a consistent message across all channels. It involves coordinating advertising, public relations, sales promotion, and direct marketing efforts to maximize impact and reach target audiences effectively.

Integrated Marketing Communication (IMC) is a strategic approach that involves coordinating all aspects of marketing communication to ensure consistency in messaging and branding across all channels. It aims to create a seamless experience for customers and drive brand loyalty and engagement.

Integrated Marketing Communication (IMC)
by SSP.NG
Description
Integrated Marketing Communication (IMC) is a strategic approach that involves coordinating all aspects of marketing communication to ensure consistency in messaging and branding across all channels. It aims to create a seamless experience for customers and drive brand loyalty and engagement.
Challenge
One of the main challenges in implementing IMC is the coordination of various marketing channels such as advertising, public relations, and digital marketing. It requires careful planning and collaboration among different teams to ensure a unified message is delivered to the target audience.
Solution
By utilizing IMC strategies, businesses can create a cohesive and integrated marketing campaign that maximizes the impact of their messages. This approach allows for a more strategic and effective use of resources, resulting in higher brand awareness and customer engagement.
Impact
Implementing an integrated marketing communication strategy can lead to increased brand visibility, customer loyalty, and ultimately, higher sales and revenue. By aligning all marketing efforts towards a common goal, businesses can create a strong and consistent brand presence in the marketplace.

