Toast Overview
Toast is a premier advertising and content marketing agency located in the bustling city of Brussels, Belgium. Since its founding in 2007, Toast has been dedicated to providing top-notch services in a... Read More
Services
15 services offered by ToastReviews
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10 projects performed by Toast
IKEA SOFAR is a project aimed at transforming the traditional sofa buying experience by leveraging the power of video production. This innovative approach combines the convenience of online shopping with the immersive experience of a showroom visit.

AGC is a project that focuses on providing high-quality video production services for a variety of clients. With a team of experienced professionals, we are dedicated to delivering compelling visual content that exceeds expectations.

Befimmo is a project focused on providing innovative and sustainable real estate solutions. Their goal is to create modern and functional spaces that meet the needs of today's businesses and individuals.

Shurgard is a project focused on providing high-quality video production services to clients in need of professional content creation. With a team of experienced videographers and editors, Shurgard aims to deliver visually stunning and engaging videos tailored to meet the unique needs of each client.

Durobor - Reinventing Glass Everyday is a project focused on revolutionizing the glass industry by pushing the boundaries of design and innovation. With a team of experts and creatives, we strive to create unique and functional glassware for everyday use.

Partena (2018) is a project aimed at revolutionizing the way businesses manage their employee benefits and payroll processes. By providing a seamless and intuitive platform, Partena streamlines the often complex and time-consuming tasks associated with HR administration.

La Ligue Braille TVC is a project that aims to raise awareness about the needs of visually impaired individuals in society. Through a series of television commercials, it seeks to educate the public about the challenges faced by those with visual impairments and promote inclusivity and accessibility.

The Cocktails Serie project for Perrier is a marketing campaign aimed at showcasing the versatility of Perrier in cocktails. Through visually stunning videos, the project highlights various cocktail recipes that incorporate Perrier as a key ingredient.

The Ahold Delhaize One Year Anniversary project is a celebration of the successful merger between Ahold and Delhaize, marking a year of collaboration and growth for the company. The project aims to highlight the achievements and milestones of the past year, showcasing the combined strengths of both companies.

The Journées Fermes Ouvertes TV commercial project aims to promote open farm days through a visually appealing television commercial.

IKEA SOFAR
by Toast
Description
IKEA SOFAR is a project aimed at transforming the traditional sofa buying experience by leveraging the power of video production. This innovative approach combines the convenience of online shopping with the immersive experience of a showroom visit.
Challenge
The challenge with traditional sofa shopping is that customers often struggle to visualize how a particular sofa would fit in their space. This lack of visualization can lead to hesitation or returns due to dissatisfaction. Additionally, the reliance on physical showroom visits can be time-consuming and inconvenient for customers.
Solution
The solution offered by IKEA SOFAR is to create high-quality, interactive videos that showcase each sofa in various room settings. This allows customers to see how the sofa would look in their own home, making the decision-making process more informed and confident. By bringing the showroom experience to the customers' screens, IKEA SOFAR simplifies and enhances the sofa buying process.
Impact
By providing customers with a more immersive and informative shopping experience, IKEA SOFAR aims to increase customer satisfaction and reduce returns. The use of video production also helps IKEA differentiate itself in a competitive market and attract tech-savvy customers who value convenience and transparency. Overall, IKEA SOFAR has the potential to revolutionize the way people shop for sofas online.

