Trueblaq Limited Overview
Trueblaq Limited is a leading advertising and media agency based in Nairobi, Kenya. Established in 2001, we have built a reputation for delivering high-quality services in advertising, social media ma... Read More
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6 projects performed by Trueblaq Limited
The Gold Crown Lactose Free Milk Launch project is aimed at introducing a new lactose-free milk product to the market. This project will involve organizing an event to showcase the product and generate buzz around its launch.

KAPA Celebrating 50 Years is a project dedicated to commemorating the 50th anniversary of the organization. Through a series of events and activities, the project aims to honor the history and success of KAPA over the past five decades.

The Guala Closures E. A. Nairobi Factory Inauguration project is a significant event marking the opening of a new factory in Nairobi, Kenya. This event will bring together key stakeholders, industry leaders, and the media to celebrate the expansion of Guala Closures' operations in the region.

The Absa Bank Kenya Launch project aims to introduce and establish Absa Bank as a major player in the Kenyan banking industry. The project involves organizing a launch event to showcase the bank's products and services to the public and potential customers.

The Guinness Smooth Consumer Launch project aims to introduce a new variant of Guinness to the market, targeting a younger demographic of consumers who prefer a smoother taste. The launch event will showcase the unique features and flavors of Guinness Smooth through interactive experiences and tastings.

The Hop House 13 Lager Consumer Launch project is aimed at introducing a new lager to the market through a consumer event. Crafted with care and passion, Hop House 13 Lager is the perfect choice for those who appreciate quality and taste in their beer.

Guinness Smooth Consumer Launch
by Trueblaq Limited
Description
The Guinness Smooth Consumer Launch project aims to introduce a new variant of Guinness to the market, targeting a younger demographic of consumers who prefer a smoother taste. The launch event will showcase the unique features and flavors of Guinness Smooth through interactive experiences and tastings.
Challenge
One of the main challenges of this project is to create a buzz around the new product and generate interest among the target audience. The brand also needs to differentiate Guinness Smooth from other variants in the market and convey its unique selling points effectively.
Solution
To address these challenges, the project will involve creating a dynamic and engaging event that will leave a lasting impression on attendees. Through strategic marketing and branding efforts, the event will position Guinness Smooth as a premium and innovative option for consumers looking for a different beer experience.
Impact
The launch of Guinness Smooth is expected to drive sales and increase brand awareness among the target demographic. By successfully introducing the new variant to consumers in a memorable way, the project aims to establish Guinness Smooth as a go-to choice for those seeking a smoother beer drinking experience.

