U-Matik Overview
U-Matik is a cutting-edge advertising agency based in the bustling city of Amsterdam, Netherlands. Established in 2022, our team of creative professionals is dedicated to helping businesses thrive in ... Read More
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6 projects performed by U-Matik
Heineken | Perfect getapt is het lekkerst is a marketing project focused on promoting the perfect pouring of Heineken beer for the best taste experience. The project aims to educate consumers on the importance of a perfectly poured beer and how it enhances the overall drinking experience.

Louvre Abu Dhabi | Manifesto film is a project that aims to showcase the beauty and cultural significance of the Louvre Abu Dhabi museum through a compelling and visually stunning short film.

Rijksoverheid | We kunnen weer genieten is a project aimed at promoting and encouraging the public to safely enjoy recreational activities once again after the challenges posed by the COVID-19 pandemic.

Lidl, Lente met Delicieux is a project aimed at promoting and showcasing the seasonal delicacies available at Lidl stores. The project focuses on highlighting the fresh and delicious products that are available during the spring season.

Das nou Drenthe is a project aimed at promoting the culture and heritage of the Drenthe region in the Netherlands. Through various forms of media such as advertising, video production, online advertising, and photography, the project showcases the beauty and uniqueness of Drenthe to a wider audience.

Kornuit, de jongste van Grolsch, is a project aimed at reaching a younger audience and creating a sense of community among beer enthusiasts. This initiative involves creating new and innovative products, events, and experiences that resonate with the millennial and Gen Z demographics.

Heineken | Perfect getapt is het lekkerst
by U-Matik
Description
Heineken | Perfect getapt is het lekkerst is a marketing project focused on promoting the perfect pouring of Heineken beer for the best taste experience. The project aims to educate consumers on the importance of a perfectly poured beer and how it enhances the overall drinking experience.
Challenge
The challenge for this project was to communicate the message effectively to consumers in a way that would resonate with them and encourage them to pour their Heineken beer correctly. It was crucial to find a creative and engaging way to convey this message across various marketing channels.
Solution
Through a combination of advertising, video production, online advertising, and photography, the Heineken | Perfect getapt is het lekkerst project was able to showcase the proper pouring techniques for Heineken beer. By visually demonstrating the correct way to pour a beer, consumers were able to easily understand and replicate the process at home.
Impact
The project had a significant impact on consumer behavior, with more people pouring their Heineken beer correctly and enjoying the full flavor profile of the beverage. The campaign also helped to increase brand awareness and loyalty among Heineken consumers, as they appreciated the effort put into educating them on the perfect pour.

