VXLAB branding & design direction Overview
VXLAB is a leading branding and design direction company based in the picturesque city of Castellón de la Plana, Spain. Established in 2006, VXLAB has been at the forefront of innovative and creative ... Read More
$10 – $49 number of employees
$200/hr - $299/hr hourly rate
$20,000 - $29,999 minimal budget
2006 year founded
Services
23 services offered by VXLAB branding & design direction
Advertising
Corporate Advertising
Interactive Advertising
Brand Advertising
Branding
Copywriting
3D
Banner Advertising
Graphic Advertising
Brand Creation
Visual Identity
Corporate Identity Design
Digital Marketing
Online Marketing
Event
Marketing
Interactive Marketing
Digital Advertising
Print
Social Media
3D Visualisation
Logo Design
PhotographyReviews
3 reviews for VXLAB branding & design directionOur group invested in the production of a new material flooring called LVT. We needed some company to manage all the design strategy, branding and the day by day design needs. You can expect everything from these guys. They are so imaginative, always looking from an alternative point of view and offering creative and mind blowing solutions.
Upgrading our branding & design strategy Real time information & collaboration during full process
Quería una estrategia de Marketing bien diseñada para mi negocio de Fitness Rapidez, trato cercano, seriedad, profesionalidad
Portfolio
6 projects performed by VXLAB branding & design direction
Finzzi Surfaces is a new brand focusing on creating innovative and high-quality surface materials for interior design projects. We offer a wide range of products including countertops, flooring, and wall coverings, all designed to elevate any space.
IUNIQ by TGLS is a groundbreaking project aimed at revolutionizing the way businesses approach digital marketing and customer engagement. Through cutting-edge technology and innovative strategies, IUNIQ offers a unique platform that helps businesses stand out in a crowded market.
The Cevisama new Visual Identity project aims to revamp the branding and image of the renowned ceramics fair held in Valencia, Spain. The goal is to create a fresh and modern look that reflects the innovation and creativity of the industry.
The b10 by Baños10 project is an innovative and sustainable residential development concept that aims to revolutionize the way homes are designed and built. Combining modern architecture with eco-friendly technologies, b10 promises to provide residents with a comfortable and environmentally-conscious living experience.
The Perk visual identity project focuses on developing a cohesive and consistent brand image for the company. This includes creating a unique logo, color palette, typography, and overall visual direction that reflects the brand's values and personality.
Lioli is a company that specializes in handmade ceramic products. The brand strategy and design direction project aims to create a cohesive and distinctive brand identity for Lioli that accurately represents its values and aesthetic.
Brand strategy and design direction for Lioli
by VXLAB branding & design directionDescription
Lioli is a company that specializes in handmade ceramic products. The brand strategy and design direction project aims to create a cohesive and distinctive brand identity for Lioli that accurately represents its values and aesthetic.
Challenge
One of the challenges faced by Lioli is the lack of a strong brand identity, which makes it difficult for customers to differentiate its products from competitors. Additionally, the company struggles with inconsistent branding across various platforms and touchpoints.
Another challenge is the need to appeal to a younger demographic while maintaining the brand's traditional craftsmanship and heritage.
Lioli also faces the challenge of standing out in a crowded market and communicating its unique selling points effectively to potential customers.
Solution
Our solution involves conducting in-depth research on Lioli's target market, competitors, and brand values to develop a comprehensive brand strategy. We will then create a new visual identity, including a logo, color palette, typography, and brand guidelines, to ensure consistency across all touchpoints.
We will also develop a design direction that balances Lioli's traditional craftsmanship with a modern aesthetic to appeal to a younger audience. This will involve creating packaging, marketing materials, and a website that reflect the brand's values and unique selling points.
By implementing a strong brand strategy and design direction, Lioli will be able to differentiate itself in the market, attract new customers, and build brand loyalty among existing ones.
Impact
The implementation of a cohesive brand strategy and design direction will help Lioli increase brand recognition and awareness, leading to higher sales and market share. The new visual identity will also improve customer perception of the brand and establish a stronger emotional connection with consumers.
By appealing to a younger demographic while maintaining its traditional craftsmanship, Lioli will be able to expand its customer base and drive growth in key markets. The consistent branding across all touchpoints will also enhance the brand's credibility and trustworthiness among consumers.
Overall, the project will have a positive impact on Lioli's brand equity, market positioning, and long-term success in the competitive ceramics industry.