Way To Blue Overview
Way To Blue is a leading creative agency based in Greater London, specializing in a wide range of services including advertising, social media management, design, animation, game development, and inno... Read More
Services
39 services offered by Way To BlueReviews
2 reviews for Way To BlueThe agency have supported us in consistently delivering our marketing campaigns to audiences via innovative social and digital solutions. The team are great and we get on well on a personal level. The monthly reports and half-yearly updates are great to see, and it's encouraging that learnings are being documented and then implemented.
Deliver influencer activation and social support around a launch event Their team work and attention to detail was second to none. Helped support in every aspect and went above and beyond on all deliverables.
Portfolio
10 projects performed by Way To Blue
The Isle of Wight Festival is a renowned music festival held annually on the Isle of Wight in England. The festival features a diverse lineup of musicians and bands across multiple stages, attracting thousands of music lovers from around the world.

My Little Pony is a project dedicated to promoting and celebrating the beloved franchise of My Little Pony through various mediums. From the colorful characters to the positive messages, My Little Pony has captured the hearts of fans of all ages.

Travel With a Goat is a unique project that challenges individuals to embark on a journey with a goat as their travel companion. This unconventional travel experience aims to promote sustainable travel practices and foster a deeper connection with nature.

Rise of the Teenage Mutant Ninja Turtles is a project that brings the beloved TMNT franchise to a new generation of fans. This project includes various activities such as game development, events, influencer marketing, and public relations to engage with the target audience.

Regal Cinemas - Red Carpet and Junket Filming is a project dedicated to providing high-quality video production services for red carpet events and junket interviews within the entertainment industry.

Intercontinental Hotel is a luxury hotel located in the heart of a bustling city. With its modern amenities and elegant design, it offers a unique and unforgettable experience for its guests.

The Undoing is a project aimed at addressing the issue of climate change by encouraging individuals to adopt sustainable practices in their daily lives. Through a combination of education, advocacy, and community outreach, the project seeks to raise awareness about the environmental challenges facing our planet.

The Kimpton London Opening project is a marketing campaign aimed at promoting the grand opening of a new Kimpton hotel in London. This project involves organizing a series of events, leveraging influencer marketing strategies, executing public relations initiatives, and engaging with the target audience through social media channels.

Venom is a cutting-edge project aimed at revolutionizing the way we approach pest control in agriculture. By harnessing the power of advanced technology and data analytics, Venom offers a sophisticated and efficient solution to the challenges faced by farmers in managing pest populations.

Candyman is a project aimed at revolutionizing the candy industry by introducing innovative packaging and flavors to appeal to a modern audience. With a focus on sustainability and quality ingredients, Candyman offers a new experience for candy lovers.

Kimpton London Opening
by Way To Blue
Description
The Kimpton London Opening project is a marketing campaign aimed at promoting the grand opening of a new Kimpton hotel in London. This project involves organizing a series of events, leveraging influencer marketing strategies, executing public relations initiatives, and engaging with the target audience through social media channels.
Challenge
One of the main challenges of the Kimpton London Opening project is to create buzz and generate excitement around the new hotel opening in a competitive market. Another challenge is to effectively reach and engage with the target audience to drive bookings and increase brand awareness.
Solution
To address these challenges, the project team will organize a series of exclusive events to showcase the unique features of the new Kimpton hotel. Leveraging influencer marketing strategies, the team will partner with key influencers to reach a wider audience and create authentic content. Public relations initiatives will focus on securing media coverage and partnerships to increase visibility. Social media channels will be utilized to engage with the audience in real-time and promote the opening.
Impact
The Kimpton London Opening project is expected to drive brand awareness, increase bookings, and establish the new hotel as a premier destination in London. By implementing a comprehensive marketing strategy that includes events, influencer marketing, public relations, and social media, the project aims to create a lasting impact on the target audience and position the Kimpton hotel as a top choice for travelers.

